Shoppers use social media for inspiration, and Google for research and product comparisons; sometimes, it’s a product description page. In every case, UGC helps increase brand and product visibility wherever shoppers are searching. It boosts SEO in a multitude of ways. Here are some tips to help you leverage it effectively.
While not ideal, ecommerce returns are an inevitable part of business. But your job is to see them as an opportunity to turn problems into positive brand experiences. And the gains from retaining a customer for life far outweigh the cost of a single refund. See them as not just an expense, but as opportunities for positive customer experiences.
Last year’s Black Friday/Cyber Monday period shed light on how consumers respond to different subject lines, calls-to-action, message content and discounts during the holidays. Use this information to craft emails that increase engagement and sales. Here are some sure-fire email marketing tips to boost your holiday performance.
The dynamic nature of ecommerce lets you bypass the constraints of the physical, delivering compelling, engaging visual media experiences. To cut through marketplace noise and win valuable mindshare, you must master visual communication. Learn how a media-first approach is a winning strategy in this MCM POV report.
A new study by PowerReviews found that 95% of consumers consult customer reviews while 86% consider them to be essential when making a purchase. Here are six ways retailers can leverage their reviews to aid in the path to purchase.
With billions of images shared daily, consumers now have more opportunities to share and discover awesome products and useful content. See how you can provide more visual content for your consumers.