You may have seen various tips, tricks, or “hacks” around the web for email marketing — ways to increase conversions, clicks, open rates, and sign-ups, just to name a few. Well, this article has a little bit of everything, all in one place! These email marketing hacks will increase everything with your email marketing, from conversions to sign-ups. Lets dive right in.
Many retailers don’t craft specific messages specifically for recent purchasers, or they fail to suppress them from receiving promotional messages after a purchase. But this post-purchase period is a time when consumers are likely to be most receptive to your messaging. So why waste this opportunity by sending the same standard messages. Here are ways to engage the customer post purchase.
Leap Day comes but once every FOUR years… So in theory, retailers had 4 years since Leap Day 2012 to figure out their next Leap Day marketing plan. Either way, it made Leap Day a new selling holiday, as savvy merchants looked to take advantage of the extra day. Here are 29 good and not-so-good Leap Day emails sent to Multichannel Merchant staff members, and what made them want to click away.