Report: Most Brands Seeing 4x ROI on Amazon Advertising

| Douglas P. Clement

With Amazon largely credited for the 115% spike in third quarter 2019 ecommerce ad spend, it’s no surprise that Feedvisor’s annual brand report shows 75% of brands selling on Amazon also advertise there. Feedvisor found 83% of brands advertising on Amazon saw a 4x return on ad spend, with half seeing 7x.

‘Tis the Season for Marketing Fraud Bots

| Siddharth Deb

Marketing fraud ─ including skewed analytics, ad fraud, affiliate fraud and lead fraud ─ is a growing problem for online businesses in every industry, and it’s more pronounced over the busy holiday shopping season. Juniper Research estimates that in 2019, advertisers around the world will lose $42 billion of ad spend to fraud.

Amazon Drives 115% Rise in Ecommerce Ad Spend During Q3

| Douglas P. Clement

Spending on ecommerce ads rose 115% in the third quarter compared to last year, and was up 51% over Q2, driven largely by Amazon, a seasonal surge for Prime Day and a strong back-to-school season. A new Q3 report from Marin Software also showed that mobile continues its dominance.