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State Lawmakers Can’t Let Amazon Buy Virginia

| Jason Boyce

Amazon recently and curiously reversed its longstanding opposition to federal consumer protection legislation that aims to reduce counterfeit items on ecommerce platforms. Despite this, Amazon has made it clear it opposes similar state measures and has stepped up lobbying efforts across the country to kill these bills.

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Creating the Ultimate Amazon Marketing Strategy

| Esteban Muñoz

Marketing is always changing, and it’s hard to keep up with trends. Amazon understands this pretty well, but the ecommerce giant’s phenomenal growth means new challenges for sellers on its 3P marketplace. But help is on the way! Here’s how to set up the ultimate Amazon marketing strategy to stand out from the crowd.

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Amazon Raises the Price of Prime By 17%

| Mike O'Brien

Amazon has increased the price of its Prime subscription program in the U.S. for the first time in four years, going up 17% from $119 to $139 per year, as the company faces the reality of massive logistics costs and a flattening of its ecommerce sales vs. the hypergrowth of the early pandemic period.

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Retail Year in Review: Many Positives in Transition Period

| Mike O'Brien

From ongoing supply chain and port woes tying up production, distribution and fulfillment worldwide to an encouraging bounce on holiday sales, 2021 was an up-and-down affair in retail and ecommerce, but deep-pocket investors saw all kinds of potential as billions poured in and unicorns proliferated.

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Pattern Raises $225M, Sees Acceleration as Path to Success

| Mike O'Brien

Pattern, which helps brands expand and grow revenue on marketplaces and other channels, has raised $225 million, bringing its total valuation to over $2 billion as it sees its role as a market accelerator as a more logical path to success than the growing ranks of Amazon brand aggregators.

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Amazon to Help Process Complaints on Defective 3P Products

| Mike O'Brien

Amazon is providing a new avenue for consumers who receive defective products sold by third parties that cause personal or property damage: Amazon itself will help facilitate the claim process, but the seller remains liable for any damages. Starting Sept. 1, Amazon’s policy calls for consumers to contact Amazon directly to file the claim.

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Amazon Associates: Are The 2021 Commissions Worth It?

| Alexy Sysov

The Amazon Associates program has created passive income streams for bloggers, YouTubers, influencers and other social media marketers. But it took a big hit when Amazon changed the payout rates last year. Is it still worth it? First, you need to learn how the program works, to understand what the changing rates are all about.

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Unybrands Raises $300M to Scale Amazon Brands Pursuit

| Mike O'Brien

Unybrands, a Miami-based aggregator of successful brands both on and off Amazon, has raised another $300 million to pursue its manifest destiny of acquiring 20 companies in 2021, building out its platform and doubling headcount to 50. Unybrands CEO Ulrich Kratz said the company is tracking ahead of its acquisition goal.

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Prime Day Hits Record of $11B Over Two Days

| Mike O'Brien

Prime Day 2021 is in the books with a record $11 billion in sales, according to Adobe’s Digital Economy Index, up 6.1% from $10.4 billion in 2020, when the event was held in October, but was not a winner for retailers not named Amazon, based on data from SalesForce. Wall Street wasn’t impressed with flat growth over the 2020 event.

Prime Day No. 1 Hits $5.6 Billion

| Mike O'Brien

Prime Day one on Monday saw total online sales in the U.S. surpass $5.6 billion, up 8.7% from 2020, surpassing Thanksgiving Day last year which rung in at $5.1 billion, according to data from the Adobe Digital Economy Index. Toys saw the deepest discounts, while appliances and electronics proved most popular, Adobe reported.