Connecting to the local communities before the age of Amazon and online shopping was a goal for many retailers. Times have changed and yet today’s consumers want companies to have social awareness by having a people, planet and profit approach to their retail business. Here are six reasons why companies should invest in social responsibility.
Retailers cannot ignore the force that is Amazon, because they’ve been a game changer in the world of ecommerce, making their name synonymous with online shopping. But are shoppers in other markets getting the same outstanding customer experience that millions of loyal Prime members in the U.S. have come to expect? Here are tips on how merchants can capitalize on Amazon’s weaknesses in cross-border ecommerce by differentiating after the click.