Large U.S. retailers over $1 billion saw a nice Prime Day bump on July 15 according to data from Adobe Analytics, with a 64% increase in sales vs. a typical Monday, up from 54% last year. Smaller retailers under $5 million, meanwhile, realized a smaller 30% sales lift, Adobe said. Meanwhile, some checkout glitches recurred this year.
Brick-and-mortar stores continue to close their doors as ecommerce businesses are thriving in the global market. In fact, global ecommerce sales are projected to nearly double from $2.8 trillion in 2018 to $4.9 trillion in 2021. Here are four tactics merchants and sellers can begin integrating into their Amazon strategy today to increase their Buy Box share and maximize sales and profits.
Amazon is unquestionably the biggest sales platform in the North American market, and its marketplace alone commanded nearly a third of total online sales in the U.S. in 2018. But there’s also a lot of competition—more than 5 million brands compete for the same customers, with thousands more joining every day.
Are unauthorized third-party sellers a big deal? If you want to protect the integrity of your brand – not to mention your margins – the answer is yes. In the era of online reviews and SEO, the impact of unauthorized ecommerce sellers ranges from lost revenue to damaged relationships with authorized sellers to questionable brand integrity.