MCM CommerceChat podcast

Relaxing of Amazon FBA Storage Rules, Explained

| Mike O'Brien

Amazon has revoked the 200-unit limit for new FBA sellers and changed how it assesses sellers’ storage limits. New sellers can start with 500-1,000 units depending on their storage type. It also now subject all sellers to new restock limits. Eytan Wiener, CEO of Getida and a former Amazon power seller, helps us break down the changes.

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Perch Raises $775M Toward Acquiring More Amazon Brands

| Mike O'Brien

Perch, part of a growing wave one of Amazon brand rollups in the hottest space in retail, just raised $775 million, bringing its war chest to over $900 million as it looks to add to a portfolio of 70 brands acquired in just 18 months and considers product launches. The company opened its own FC and is eyeing Asia and South America.

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Amazon Consumer Head Asked for Special Union Vote Mailbox

| Mike O'Brien

Dave Clark, CEO of Amazon’s consumer business, was behind efforts to ask the U.S. Postal Service to install a special temporary ballot mailbox outside the company’s Bessemer, AL fulfillment center where a union vote was taking place, numerous outlets reported. The NLRB is hearing testimony as part of a union challenge to the vote.

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Amazon Logistics Increased Capacity 50% in the Past Year

| Mike O'Brien

Amazon has increased its capital expenditures by 80% in the past year, including continuing expansion of Amazon Logistics such as new cargo planes, trailers and linehaul trucks and adding to its massive Delivery Service Partner (DSP) program. All told, Amazon has increased its logistics capacity by 50% in the past year alone.

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Amazon Key Garage Delivery Expands Nationwide

| Mike O'Brien

Amazon is expanding its Amazon Key program, which lets its delivery drivers access a Prime customer’s garage to drop off orders, to more than 5,000 U.S. cities and towns, wherever its grocery delivery services are available from Amazon Fresh or Whole Foods Market. The program, free to Prime members, was first tested three years ago.

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Amazon 3P Rollup Berlin Brands Group Raises $240M

| Mike O'Brien

Berlin Brands Group, started in Germany in 2005 when its founder sold disc jockey equipment, has raised $240 million in debt-free funding to finance acquisition of successful third-party sellers on Amazon primarily in the U.S., growing off its European roots. It plans to invest $300 million in the coming months in acquiring profitable sellers.

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Amazon FC Vote Challenged By Union

| Mike O'Brien

The union that was unsuccessful in its effort to organize workers at an Amazon fulfillment center in Alabama immediately challenged the April 9 outcome as expected, claiming the ecommerce giant illegally interfered with the election. The complaint was filed with the NLRB, asking it to investigate Amazon’s tactics.

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Amazon Wrongly Fired Workers For Speaking Out, NLRB Says

| Mike O'Brien

The National Labor Relations Board has accused Amazon of illegally firing two tech workers last year who spoke out publicly about its treatment of fulfillment workers and its sustainability policies, and upheld a complaint by a worker who led a Queens, NY walkout in 2020. Amazon also apologized for a tweet attacking a political critic.

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Amazon Canning Early Reviewer Program

| Mike O'Brien

Amazon announced it plans to cancel its Early Reviewer program as of April 25, and won’t be taking any new applications as of April 10, as it has found other programs more effective in generating customer reviews, upsetting sellers who had found success with it. Experts however saw Amazon Vine as a superior review generator.

MCM CommerceChat podcast

Amazon Logistics: Ready for Prime Time?

| Mike O'Brien

Last week Amazon spent $131 billion for a 19.5% share in ATSG, which operates aircraft it leases. And many believe Amazon Logistics is looking to restart delivering non-Amazon volume from its shippers. So what is up with all this activity and investment? We talk with Kiri Masters of Bobsled Marketing about the pieces that are in place.