In the age of big data and big data analytics, the way towards better utilizing transaction data lies in narrowing the lens from a period of years and days, down to seconds. If we know when people tend to make purchases or how much they are spending at a given time of day, than we can better coordinate email promotions to reach more potential buyers with higher value. Here’s why a well-timed email can encourage a customer to spend more, convince a customer teetering on the edge to click “buy,” or convince someone to buy from you, rather than a competitor.
The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?
When the mobile app economy exploded, few merchants understood how apps could benefit their business. Here’s why part of the solution to this problem for marketers and retailers is gaining a better understanding of how mobile usage differs from traditional web browsing, and the other part is finding the right tools to craft an app experience that will measurably deliver value and strengthen customer relationships over time.