Do you know your customers? Keeping your customers may be as challenging as gaining one. But you can drive revenue by using past purchasing history to create targeted relevant messages. Timing is essential when it comes to providing the right information. Tapping into invaluable order data is the first step, according to a blog post by Bronto.com. From there, how do you determine content and messaging?
Last year, Big Data seemed to be the buzzword at every marketing conference. If merchants adopted Big Data, great things would happen – namely, better targeting of their clients and … Continue Reading →
Join leading brands like Victoria’s Secret, Gilt Groupe and The Limited April 23-25 2013 in Columbus, Ohio Visit the operationssummit.com web site Digital, mobile & catalog merchandise sales are skyrocketing … Continue Reading →
If you are thinking about bringing your brand to China in the near future, the most effective way to engage Chinese shoppers is through mobile, according to an infographic from the Alibaba Group. The use of mobile is so high that while sales in China are predicted to hit $15.7 billion in 2013, by 2015 it will skyrocket to nearly $42 billion.
For ecommerce merchants to succeed and grow exponentially, one of the catalysts is a deep relationship with their technology providers. Here are five tips that will help ecommerce merchants easily and effectively address this challenge.
Instead of fearing the omnichannel consumer, retailers should embrace them to deliver the type of shopping experience they want. Here’s why ignoring or fearing omnichannel shoppers will only result in lost sales.
Tablet users are now becoming one of the biggest forces to capture within the ecommerce world, but unfortunately only 7% of retailers are prepared to serve them. In this article you will learn a few tips from some of the speakers who focused on tablet use during the 2013 eTail West conference.
In a highly competitive market with millions of apps in the App Store, how do you acquire the highest value shoppers for your mobile retail app? TapSense has put together six best practices that outline how retailers can acquire shoppers and not just users for their mobile apps.
Mobile is not a single channel for marketers, it involves email, web, social media, direct messaging and location-based marketing, said Blair Reeves Product Marketing Manager for IBM during a recent webinar.
Apparel and accessories seller GUESS will leverage VendorNet’s StoreNet technology to implement omnichannel retail capabilities, specifically fulfillment of online sales from its brick and mortar locations.