Apple iOS 14.5 iPhone 12 feature

Marketing-Friendly Apple Features: Boosting Engagement

| Josh Wetzel

Apple recently announced two major technology advancements that hold significant importance for marketers: Live Activities and iOS Web Push. These new features allow companies to optimize their mobile web presence, enhance customer communication on a broader variety of devices, and ultimately, drive conversions and brand affinity. Learn how you can leverage them to unlock a new audience.