retail media networks illustration feature

Retail Media and the Optimization Opportunity

| Skye Frontier

Retail media has grown under a confluence of factors which make measurement very difficult. This is mainly because both the ad nd sale take place within walled gardens. But if poor performing campaigns can be identified quickly, and dollars reallocated, brands can generate significant incremental sales with the same working budget. 

Amazon marketing illustration feature

Amazon Marketing: Allocate Your Budget, Maximize ROI

| Vitalii Khyzhniak

Each business must concentrate on certain marketing areas during various growth stages. However, the biggest mistake is being afraid to market. Amazon marketing is a system of accruing progress, and it can’t be profitable from the start.¬†Here are some budgeting guidelines for each stage of your business development.

How to Choose the Right Attribution Modeling Approach

| Helen Cartwright

Today’s customer journey through your company website, web pages and marketplace sales platforms often meanders across multiple websites, social media sites, links to authoritative websites, company-review platforms and paid advertising including media ads, content marketing and PPC campaigns. Discover why the attribution model approach is so important for your brand.