By 2025, the global augmented and virtual reality market is predicted to reach $814.7 billion, in no small part due to the rapid commercial adoption. For marketers and retailers, this booming, increasingly accessible technology with numerous applications can be especially attractive.
Mountain Hardwear, whose parent company is Columbia Sportswear, has launched an augmented reality shopping app featuring its completely redesigned equipment line. Here is how the app is changing the way shoppers get the most of the great outdoors.
Overstock.com has enhanced its augmented reality (AR) 3D experience, which the company has expanded from its mobile app to the mobile website. The AR functionality is also available on desktop. Here is how this capability is changing the way Overstock customers shop on mobile for furniture.
Warby Parker is joining the growing group of retailers using augmented reality so shoppers can virtually try on its glasses, a new wrinkle for a company that has let consumers physically sample glasses at home since its founding in 2010. Here is a look at how this new enhancement is changing the brand and decreasing ecommerce returns.
The market embraces augmented reality (AR) content, and there’s no reason retail should miss this opportunity to evolve. Here is how to ensure that the challenges of creating augmented reality content doesn’t hold you back.
Why are retailers embracing AR? Put quite simply, the modern state of retail is all about customer convenience, and AR is revolutionizing that. See how some of today’s major brands are using AR and how it has enhanced the customer experience.
Using augmented reality (AR) glasses that includes a heads-up display (HUD) field for warehouse associates is helping improve picking accuracy and productivity, with other applications in view as well, attendees were told at Ecommerce Operations Summit.
While the jury is still out as to when virtual reality will become truly mainstream, the “yes” side of that debate has gotten a leg up in recent months. So is it time to embrace virtual reality – and augmented reality – in your own company?
While everyday use of virtual reality in retail may be a few years off, Walmart and its Store No. 8 innovation and incubator division are looking to get ahead of the curve with the acquisition of startup Spatialand.
Nearly a decade after filing for bankruptcy, Circuit City plans to make a comeback that includes a relaunched website on Feb. 15 and some limited brick-and-mortar locations. Here is how the new relaunch will change the way customers shop this iconic brand.