Fast fashion retailers Shein and Forever 21 struck a major deal aimed at cross-promoting brands to a similar audience of younger apparel shoppers heading into a closely-watched holiday season. It’s a marriage of mall, retail and brand experience with a production and distribution machine driven by tech and social savvy. But there’s a shadow cast by concerns over Shein’s business practices.
Authentic Brands Group
Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, announced the purchase of a majority interest in the Neil Lane Brand.