Instagram is a perfect place for brands—both emerging and established—to deepen relationships with existing customers, reach new audiences, and fuel top of funnel growth. Used holistically, Instagram is an incredibly powerful piece of a brand’s marketing mix, delivering positive returns at each part of the customer journey.
Instagram, Snapchat, Facebook, email marketing, website images – we live in an image-rich online world. And now that everyone has a camera on hand 24/7, brands can no longer get by with boring, same-old-same-old photos. Thanks to a rise in social influencers and user-generated content (UGC), those old images are losing their effectiveness. Consumers expect more authenticity. Here are several ways you can offer customers more authenticity within your brand.
Although branding plays a vital role in business, content plays a major part in improving your brand’s image especially in the online world. Here are six tips on how content can help build your brand.
When customers think about brands that give back, they may immediately think of TOMS, whose mission is to give a pair of shoes to children in need in over 70 countries with every pair sold. Today several other brands have followed TOMS’ lead in their own efforts to give back.
Coach Inc., a high-end accessories and lifestyle brand announced it will be changing its name to Tapestry, Inc. The change will go into effect on Oct. 31. See what CEO Victor Luis had to say about what drove the brand to make the name change.