Warming Store exterior

JustBrand Ltd: The Path to Multichannel Success

| Mike O'Brien

It began in 2009 as two cousins selling winter outwear from their uncle’s company at mall kiosks and fairs in the Philadelphia area. Today, JustBrand Ltd is a successful stable of innovative, interrelated seasonal apparel products.
Learn how the founders launched the company, added brands, grew and expanded into new channels.

kids playing leapfrog

Digital Leapfrogging: Will Your Ecommerce Business Get Jumped?

| Derek O'Carroll

Companies that are resistant or slow to change face real threats from the emergence of a new group of DTC brands, boosted by technology, that can deliver a complete end-to-end customer experience. Laggards need to address their operations urgently, or risk being digitally leapfrogged and left behind by the pack of hungry DTCs.

NBCUniversal Launches New Checkout Platform for Shoppable Content

| Mike O'Brien

NBCUniversal’s new instant checkout service for its shoppable content lets consumers click and buy products they see across the media company’s broadcast and online properties, giving brands an opportunity to sell during a time when stores are shut down. Shoppers can make purchases without abandoning their program.

A Q&A with Jeff Streader on Go Global’s Plans for Modcloth

| Mike O'Brien

Brand investment platform Go Global has closed its acquisition of women’s retro fashion brand Modcloth from Walmart, announced last fall, with financing from Tiger Capital Group. Go Global managing director Jeff Streader talks to Multichannel Merchant about Modcloth’s distinctiveness and the importance of listening to customers.

Fifth Wall’s $100M Fund Helps Ecommerce Brands Add Stores

| Douglas P. Clement

Calling out Amazon for destroying brand differentiation and citing customers’ demands that brands be wherever they want them, real estate venture firm Fifth Wall closed a $100 million fund to help digital natives add stores. The fund is backed by some of the largest retail real estate owners and service providers in the U.S. and abroad.

DTC Disruptors on IAB Brands to Watch List Include Stitch Fix, Casper

| Douglas P. Clement

Luxury swimwear brand Andie, sports drink BodyArmor and cruelty-free cosmetics provider Wander Beauty are new additions on the Interactive Advertising Bureau’s 2020 edition of its 250 Brands to Watch list, recognizing the most disruptive and influential DTC brands in the U.S. IAB analyzed 3,500-plus brands and services.

MCM CommerceChat podcast

Revtown Looks to Disrupt Denim Category, Signs Goop Deal

| Mike O'Brien

It’s hard to think of an apparel category that’s more competitive than jeans, with many legacy and upstart brands vying for casual fashion dollars. In this MCM CommerceChat podcast, Revtown co-founder Henry Stafford talks about the company’s disruptive approach, recent partnership moves, DTC roots and where it’s headed.

Holiday Shoppers Still Value Stores, But Only With Lots of Brands

| Douglas P. Clement

Twenty-nine percent of holiday shoppers in the U.S. aged 18-34 plan to spend the most in physical stores this season, a number that rises to 39% for all age groups, according to a new study from Capgemini. The survey showed 37% of younger consumers overall would spend on retailers giving them access to multiple brands.