We live in a time where you can purchase everything from toothpaste to high-end designer handbags online. Consumers, in theory, enjoy the convenience of online shopping. But the numbers don’t add up. Despite the fact that 80% of Americans shop online, 64% still prefer to shop in brick-and-mortar stores. Here is why brands need to up the ante to drive sales and loyalty.
Total back-to-school spending for children in K-12 and college combined is projected to reach $82.8 billion this year, down from $83.6 billion in 2017, according to the National Retail Federation’s annual survey, which was conducted with research partner Prosper Insights & Analytics. Here are the results from the survey and what it means for the back-to-school shopping season.
As the saying goes, the more things change the more they stay the same. This is certainly true about today’s retail landscape. As ecommerce has certainly changed the way people are shopping, what the industry is finding is that more and more ecommerce retailers are looking to physical locations. Here is a look at how much retail is evolving and what the future holds.