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Unified commerce is an emerging strategy for brands. It aims to centralize data into a single source of truth, remove barriers between physical and digital operations and give businesses the real-time information they need to create a more cohesive and streamlined shopping experience. To compete in an omnichannel world, retailers must understand how unified commerce works and how to implement a strategy that allows them to exceed expectations across the entire customer journey.

Consumers speak and retailers listen: It’s how it has always been. Outside influences, innovations and shifts in attitudes result in new behaviors, preferences and novel trends. 2023 breathed new life into the economy and consumer spending and sentiment went up. Omnichannel commerce solidified its position as the go-to retail approach. Now as we enter 2024, retailers must look at how the economy, consumer finances and feelings will shape behaviors, trends and strategies for the coming year.

While dedicated fulfillment offers benefits, brands can become overinvested, draining resources, and pulling focus from core operations. They must handle high return volumes, inventory management, shipping costs fluctuations, labor shortages, changing regulations and more. When the costs outweigh the benefits, they seek a better solution. In a “dedicated fulfillment site takeover,” a 3PL assumes control and management of a retailer’s distribution site(s), helping brands reduce the risks.

A thriving pet wellness brand was jolted into an urgent quest for a new omnichannel fulfillment provider to handle its time-sensitive, temperature-controlled orders after its previous provider quickly ceased operations with little notice. In just three weeks Cart.com was able to quickly move products to their new fulfillment center without any business or order disruption.

Laundry Sauce, an ecommerce brand with a mission to revolutionize the laundry fragrance industry, recognized the pivotal role of customer experience and sought a scalable third-party logistics (3PL) partner. In collaboration with Cart.com, Laundry Sauce successfully implemented a multi-node fulfillment strategy, allowing them to reach an ever-expanding customer base while maintaining brand integrity.

When an emerging beauty brand, Hanni, secures an exclusive with retail giant, Sephora, multi-channel logistical growing pains are all but inevitable. Digitally native brand Hanni, specializing in body care products, was no exception. Cart.com, leveraging its retail experience and network, was able to provide scalable fulfillment solutions to assist in transforming the brand into a streamlined multi-channel retailer.