H&M has discontinued its catalog after 39 years in an effort to be relevant, convenient and inspiring, the company said. Here is look at H&M’s catalog history and whether or not the catalog is still a channel of choice for retailers.
Not so long ago, catalogs fell out of favor in the marketing world. During the 2007-2008 recession, retailers sought ways to cut costs, and many dramatically changed or eliminated catalog production as ecommerce and social media advertising took off. Millennials, whose collective wealth could reach as much as $24 trillion by 2020, are helping to revitalize catalogs in an era of ecommerce and social media advertising.
What major trends are driving changes in direct-to-customer commerce, and what do they mean for your business? And how are they impacting professionals in operations and fulfillment, catalog and ecommerce and marketing? Make your voice heard—complete the survey today for a chance to win an Amazon gift card.
It’s not the same without the holiday Toys R Us catalog, but kids everywhere can rest easy because Amazon Claus is coming to town, and to the rescue. Here is what the catalog is expected to look like this holiday season.
On Aug. 30, amendments to California’s Prop 65 will require specific identification in all labeling and product descriptions – print and online – when items contain known carcinogens or can be toxic to reproductive health. Find out what these changes mean and how they will impact you if you sell to customers in California.
With the demise of Toys R Us, Amazon is looking to fill the gap by launching a toy catalog this holiday season, mailing it to millions of U.S. households and distributing it at Whole Foods Markets. See how else Amazon is embracing more traditional retail approaches.
While branding remains the top function for catalog, innovative merchants are leveraging their catalogs to drive customers online and provide inspiration through imagery. In this report by Multichannel Merchant, find out why the catalog is still an important marketing tool for merchants.
Catalogs can be an important driver of sales for certain types of customers and merchandise categories. Here are six steps for seamless catalog circulation management.