Catalog

Assessing California Prop 65 Impacts on Ecommerce, Catalog Content

| Brian Barry

On Aug. 30, amendments to California’s Prop 65 will require specific identification in all labeling and product descriptions – print and online – when items contain known carcinogens or can be toxic to reproductive health. Find out what these changes mean and how they will impact you if you sell to customers in California.

Amazon May Launch a Holiday Toy Catalog

| Daniela Forte

With the demise of Toys R Us, Amazon is looking to fill the gap by launching a toy catalog this holiday season, mailing it to millions of U.S. households and distributing it at Whole Foods Markets. See how else Amazon is embracing more traditional retail approaches.

The State of the Catalog is Alive and Well

| Daniela Forte

While branding remains the top function for catalog, innovative merchants are leveraging their catalogs to drive customers online and provide inspiration through imagery. In this report by Multichannel Merchant, find out why the catalog is still an important marketing tool for merchants.