Last year’s Black Friday/Cyber Monday period shed light on how consumers respond to different subject lines, calls-to-action, message content and discounts during the holidays. Use this information to craft emails that increase engagement and sales. Here are some sure-fire email marketing tips to boost your holiday performance.
conversion rate optimization
For marketplaces that rely on ad revenues, it’s all about conversions. And if you can’t optimize search, listings, ads and promotions on your site, you don’t get conversions. This leads to desperate blasting and promotions that just drives drives users away and kills revenue. Here are 5 steps to help you avoid this dreaded ad death spiral.
As much as ecommerce sellers want every shopper that loads up their cart to complete a purchase, the reality is that some simply won’t. However, many shoppers that vanish at the sight of added shipping fees will in fact hit the “buy” button IF they are given more shipping options and control over how they receive their order.
While ecommerce conversion rate optimization may seem daunting at first, by designing solutions that align with our psychology, we can make it easier for people to do things they already want to do. Marketers who apply the following 5 principles to ecommerce websites are poised to increase ecommerce conversion.
Getting traffic to your site is one thing, and converting then is another. Unfortunately, many ecommerce stores experience a high bounce rate because they fail to provide what shoppers are looking for: A great shopping experience beyond price and quality. These 5 tips will help you deliver a seamless experience that converts.
How often do you experience your ecommerce business the way your customers do? Do you follow a customer’s journey and see where there are friction points causing you to lose sales? Here are three ways retailers can prevent losing sight of how their current and potential customers experience their offerings.
The shopping cart is a key component in the overall customer journey yet online retailers continue to lose millions in sales to cart abandonment. In our latest MCM CommerceChat podcast, Amitai Sasson, Vice President of Marketing and Development for overstockart.com, talks about how his company did a complete overhaul of its shopping cart page to improve conversion rates.