Cross Channel
Lights, Camera, Campaign!
Developing a seasonal campaign a multichannel, multiple-impression integrated marketing effort designed to run across an entire season is akin to making
TUNING IN
Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many
The Art of Relocating
Selecting a suitable location and property for your distribution center or headquarters isn’t simply a matter of driving around a few neighborhoods and
Picking the right one
In the previous column, we discussed best practices for finding and hiring the right employees, focusing on job applications and the interviewing process.
On the Campaign Trail
Online merchant Overstock.com offers more than 550,000 SKUs of discounted goods, ranging from apparel to videos. To keep
In the Pink
When you’re profiling the chief executive of an operation the size of SmartHealth, covering a mere day in the life just won’t cut it. That’s why our visit
Consider the source
When a computer reseller wanted to increase catalog circulation last year, the company’s analysis group director told the circulation analyst to include
The top 5 metrics for your business
How is your catalog doing for the first half of the year? What does that mean for the rest of 2005? While you may need to crunch some numbers to determine
Survey says: research works
Decisions about which new product lines to offer, what areas of customer service most need improvement, or which catalog covers will be most effective