Third-party logistics (3PL) providers play a pivotal role in guiding brands through the continuing evolution of retail and ecommerce. Brands aiming to adapt and excel need 3PL partners that leverage industry expertise, data and technology. This helps them enhance efficiency, promote collaboration and drive fulfillment innovation. Here’s how innovative 3PLs are spearheading this change.
With advertisers projected to spend upwards of $45 billion on retail media this year, launching a retail media network makes a lot of sense. However, it requires careful planning and execution amid a crowded marketplace. Here are five key steps you can take to establish a retail media network that drives transformational growth for your business.
The California Privacy Rights Act (CPRA), an amendment to the 2018 CCPA, went into effect Jan. 1, requiring publishers/advertisers to comply with new consumer data privacy guidelines. Other states including Connecticut, Colorado and Virginia are getting onboard. We break down the initiatives and their implications in this podcast.
Martech in 2022 was reflective of the growing emphasis on customer centricity. This year is all about striking a balance between continued optimization of brand equity, a consistent focus on customer experience and a conscious evolution of engagement.
Customer data hygiene might conjure up unpleasant images of sitting in a dental chair. In fact, it’s a critical aspect of marketing performance. Achieving a strong ROI begins with data hygiene and intelligent data segmentation. Here are some best practices for small, scrappy businesses in order to take their marketing campaigns to the next level.
The recent Cyber Weekend was a boon for online mining of consumer data, with major social media players using cookies to track users’ activity across the internet, including of course ecommerce websites, often without permission, then sell the data to advertisers.
Retailers should consider the impact their social strategy elements have on customer trust. This includes your choice of social platforms, the payment methods you accept, how you screen orders for fraud and how you safeguard your brand presence on social media. Identify the platforms your customers trust the most.
Kroger and its data arm, 84.51°, have launched a Science and Technology Solutions team. The focus is on delivering science and technology solutions that revolutionize customer engagement in retail. Andrew Cron, Chief Scientist and SVP of Science, and Barbara Connors, VP of Strategy and Acceleration at 84.51°, explain more in this podcast.
Amazon has purchased iRobot, naturally raising some privacy concerns about the use of consumer data in combination from Roomba, Alexa and Ring devices. It also fits in nicely with Amazon’s bigger ambition to own the smart home market. Jason Boyce, founder and CEO of Avenue7Media, discusses this as well as antitrust concerns.
How do marketers stand out, when so many dollars are chasing the same consumers? There’s still too much uncertainty about what channels work for which messages. To get the most out of each channel, experiment. Constantly test different messages, landing pages and designs to learn what works to inform your tactics.