kroger data breach

Kroger Hit by Breach, No Customer Data Misused

| Mike O'Brien

Major grocer Kroger said it hit by a cyberattack, but that no personal shopper data or credit card information was compromised, in an incident that also hit government entities in New Zealand and Australia, a U.S. college, a state’s auditor and a prominent law firm, AP reports.

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The Customer ID Imperative in a Post-3P Cookie World

| Mike O'Brien

Having an accurate view of your customers – likes and dislikes, behavior, demographics, etc. – is critical to success in retail. Customers want personalization and relevance, but how does this happen as 3P cookies go away? Learn about the importance of people-based marketing as part of a holistic identity strategy in this new reality.

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Tealium Raises $96M, Hitting Unicorn Status

| Mike O'Brien

Tealium, a provider of data orchestration software, has raised $96 million in a new funding round, landing the company in the unicorn territory of a $1.2 billion valuation as it looks to accelerate its product development, customer and sales teams. The total raised to date is $231 million.

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Fueling Global Growth With Clean Customer Data

| Greg Brown

Consider the issues caused by poor address data: Failed deliveries and marketing promotions sent via mail, creating hefty fees with no return on investment. While these issued are critical in their own right, the missed opportunities can cascade. Bad customer data can also negatively affect the customer relationship.

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Digital Trends Shaping 2020 Holiday Shopping

| Christine Sullivan

As public health concerns have consumers engaging in more online ordering and a down economy impacts spending, typical habits are out the door. In this holiday shopping season like no other, the way retailers address these trends will determine whether consumers return over the long run. It’s all about data-driven engagement.

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Retail Domain Cloning a Popular Holiday Season Hack

| Mike O'Brien

Domain cloning of retailer’s websites has become very popular in the midst of the pandemic and into the peak holiday season, with more than 12,000 suspicious domains related to five big U.S. retailers uncovered over a two-and-a-half-week span from late October to November, according to Mimecast.

Securing Your Ecommerce Store During COVID-19

| Deepak Gupta

Without a proactive prevention plan, an ecommerce store is bound to lose customer data and revenue as transactions soar during COVID-19. Here are 5 of the most common cyber threats to look out for, plus some quick tips to prevent them, as well as suggestions for improving your overall site security.

Amazon Competition, Data Privacy Top 2020 Ecommerce Priorities

| Douglas P. Clement

Competing with Amazon, addressing privacy issues linked to collection of data by third-party technologies and improving site speed to boost sales are top priorities identified in a new study from ecommerce platform provider Yottaa. The report suggests Prime-style free same-day shipping will become widespread among brands in 2020.

Fulfilling the Next-Gen Customer Experience With Real-Time Data

| Lenley Hensarling

A dichotomy existed in the past where retailers separated ecommerce and store channels. As more customers migrated online, retailers started to project the physical store into the virtual world. But it’s no longer just about providing a great online experience; digitally savvy consumers expect stores to mirror that fast, frictionless world.