How the CCPA Is Impacting the Future of Retail

| Rebecca Steele

The California Consumer Privacy Act (CCPA), effective Jan. 1, 2020, has wide-ranging impacts far beyond the state’s borders. From new preventative measures retailers must make, to increased safeguards for consumer data, these new policies will fundamentally change the retail sector. Here’s what you need to know about its impact.

What McKinsey’s Store Can Teach Brands About Customer Data

| Gretchen Scheiman

The quest for customer data is expensive and filled with frustration. How many brands are truly ready to invest in wild new experiments like those at McKinsey’s store at the Mall of America to collect more customer data when they can’t even access what they already have? A smart data approach may be the answer to this dilemma.

Don’t Be the Next Data Breach Headline This Holiday Season

| Chad McDonald

The holiday shopping season is practically upon us, which means savvy consumers are getting ready for the best sales of the year. Unfortunately, they’re not the only ones preparing to take advantage of the season. Learn about the serious threats posed by bad actors like Magecart groups, and what steps you can take now to be protected.

Customer Centricity Isn’t Just About the Customer

| Dean Mansfield

As ecommerce grows and expectations rise, experts say we can achieve Amazon-level service if we practice customer centricity. Many take this to mean putting the customer at the center of your business and provide amazing service. But customer centricity isn’t all about the customer – it’s really about the customer record.

Using Data to Better Manage Customer Relationships

| Daniela Forte

Creating and maintaining strong customer relationships and building loyalty is important for today’s digital retailer. This report by Multichannel Merchant looks at how CRM can help manage and strengthen customer relationships. Find out how some of today’s retailers are making this happen.

Google, Facebook, Instagram, Whatsapp Face GDPR Related Lawsuits

| Mike O'Brien

The ink was barely dry on the European Union’s new General Data Protection Regulation (GDPR) when a European privacy advocate sued Google, Facebook and Facebook-owned Instagram and Whatsapp, claiming they violated the regulation by using “forced consent” practices to obtain consumer data.

Over a Quarter of Organizations Worldwide Not Ready for GDPR Compliance

| Mike O'Brien

More than a quarter of organizations globally are not prepared to comply with the European Union’s new General Data Protection Regulation (GDPR), which went into effect May 25, according to a survey conducted by SAP Hybris. See what else the survey revealed about compliance efforts, or lack thereof, as the major directive impacts the use of customer data worldwide.

Customer Loyalty Depends on Perfecting Your Customer Data

| Lane Hartman

When an existing customer reaches out to a company, how does their interaction start? Are they treated as an old friend with a known history, or do they need to start from square one each time they interact with the business? Here is how to get readily accessible data to enhance your customer loyalty.