An email marketing strategy is only as good as your database, but you can run into two main types of problems. Your email list may have a lot of irrelevant contact records, most of which are not in the right target audience and thus aren’t interested in your offer. Or you may suffer from poor email list hygiene, with lots of inaccurate, incomplete, invalid, out of date, inconsistent or otherwise unusable information. Here’s how to assess your list.
Having an accurate view of your customers – likes and dislikes, behavior, demographics, etc. – is critical to success in retail. Customers want personalization and relevance, but how does this happen as 3P cookies go away? Learn about the importance of people-based marketing as part of a holistic identity strategy in this new reality.
Consider the issues caused by poor address data: Failed deliveries and marketing promotions sent via mail, creating hefty fees with no return on investment. While these issued are critical in their own right, the missed opportunities can cascade. Bad customer data can also negatively affect the customer relationship.
As public health concerns have consumers engaging in more online ordering and a down economy impacts spending, typical habits are out the door. In this holiday shopping season like no other, the way retailers address these trends will determine whether consumers return over the long run. It’s all about data-driven engagement.
Without a proactive prevention plan, an ecommerce store is bound to lose customer data and revenue as transactions soar during COVID-19. Here are 5 of the most common cyber threats to look out for, plus some quick tips to prevent them, as well as suggestions for improving your overall site security.
Competing with Amazon, addressing privacy issues linked to collection of data by third-party technologies and improving site speed to boost sales are top priorities identified in a new study from ecommerce platform provider Yottaa. The report suggests Prime-style free same-day shipping will become widespread among brands in 2020.
A dichotomy existed in the past where retailers separated ecommerce and store channels. As more customers migrated online, retailers started to project the physical store into the virtual world. But it’s no longer just about providing a great online experience; digitally savvy consumers expect stores to mirror that fast, frictionless world.