social commerce phone app desktop feature

Growing Social Commerce Starts With Customer Trust

| Rafael Lourenco

Retailers should consider the impact their social strategy elements have on customer trust. This includes your choice of social platforms, the payment methods you accept, how you screen orders for fraud and how you safeguard your brand presence on social media. Identify the platforms your customers trust the most.

Kroger 84.51 logo feature

Kroger’s 84.51° Labs: Pushing the Boundaries of Data Science

| Mike O'Brien

Kroger and its data arm, 84.51°, have launched a Science and Technology Solutions team. The focus is on delivering science and technology solutions that revolutionize customer engagement in retail. Andrew Cron, Chief Scientist and SVP of Science, and Barbara Connors, VP of Strategy and Acceleration at 84.51°, explain more in this podcast.

Amazon Roomba feature

Amazon, iRobot and the Smart Home Data Play

| Mike O'Brien

Amazon has purchased iRobot, naturally raising some privacy concerns about the use of consumer data in combination from Roomba, Alexa and Ring devices. It also fits in nicely with Amazon’s bigger ambition to own the smart home market. Jason Boyce, founder and CEO of Avenue7Media, discusses this as well as antitrust concerns.

cpg marketers illustration feature

The Best Marketers Experiment Every Day

| Nikita Bykadarov

How do marketers stand out, when so many dollars are chasing the same consumers? There’s still too much uncertainty about what channels work for which messages. To get the most out of each channel, experiment. Constantly test different messages, landing pages and designs to learn what works to inform your tactics.

personalization chick on phone

Retailers Defining the Future with Data

| Susan Jeffers

Taking full advantage of big data insights will enable retailers to make quick, informed decisions vs. relying on traditional analytics. They can better understand their customers, track their behaviors, and understand purchase patterns and frequency, in order to market the right products in the right places at the right time. 

metaverse umbrella waterfall feature

5 Metaverse Marketing Considerations for Brands

| Matt Kilmartin

Marketers are wondering what issues they should be considering as metaverse marketing becomes a must have. Five issues to keep top of mind: balancing branding and performance; campaign buying methodologies; developing new metrics; what customer data will look like; and how to build secure experiences.

personalization chick on phone

Total Information Awareness: Why It Matters for Marketers

| Gerard Daher

Marketers who make sure their team – in fact, their entire organization – has easy access to critical first- and third-party data can achieve total information awareness nirvana. They can use data-driven insights to personalize their marketing strategies, acquire new customers, reduce churn, launch new products and mitigate risk.

3P tracking cookies feature

DTCs: Effective Alternatives to 3P Cookies

| Brian Eberman

Now that 3P cookie targeting is on its way out, thanks to Apple and Google sunsetting them in 2023, brands will need new targeting and measurement strategies. DTCs need to start now to put in places alternative forms of measurement in order to restore their advertising performance and attribution capabilities. 

out-of-stocks feature

Promoting Out-Of-Stocks Wastes Ad Dollars

| Dan LeBlanc

Frustrating shoppers by showing them unavailable products does much more than wasting ad dollars and losing a sale. Out-of-stocks decrease basket sizes, cause VIP customers to leave loyalty programs, damage brand reputation and take customer service members away from helping customers who already bought an item.

VoC illustration

VoC Data: How to Listen to Shoppers

| David Fletcher

After two years of rapid change in ecommerce and retail, what do consumers want? Trust me, they’ll tell you, via Voice of the Customer (VoC) data, and you should be asking and listening. Now that a great customer experience is table stakes, retailers need to know more about them to stand out, making VoC data that much more critical.