A dichotomy existed in the past where retailers separated ecommerce and store channels. As more customers migrated online, retailers started to project the physical store into the virtual world. But it’s no longer just about providing a great online experience; digitally savvy consumers expect stores to mirror that fast, frictionless world.
Advances in AI-based personalization technology let retailers tap into vast amounts of customer data. Analyzing it allows you to create personalized experiences that help secure customer loyalty. However, this exercise requires a clear strategy that should be based on a robust technology platform.
A Jan. 30 data breach linked to cosmetics giant Estée Lauder exposed more than 440 million records, but none apparently contained customers’ payment information or privileged information about employees. This follows recent data breach events at Visa and children’s clothing retailer Hanna Andersson.
The California Consumer Privacy Act (CCPA), effective Jan. 1, 2020, has wide-ranging impacts far beyond the state’s borders. From new preventative measures retailers must make, to increased safeguards for consumer data, these new policies will fundamentally change the retail sector. Here’s what you need to know about its impact.
The quest for customer data is expensive and filled with frustration. How many brands are truly ready to invest in wild new experiments like those at McKinsey’s store at the Mall of America to collect more customer data when they can’t even access what they already have? A smart data approach may be the answer to this dilemma.
The holiday shopping season is practically upon us, which means savvy consumers are getting ready for the best sales of the year. Unfortunately, they’re not the only ones preparing to take advantage of the season. Learn about the serious threats posed by bad actors like Magecart groups, and what steps you can take now to be protected.
As ecommerce grows and expectations rise, experts say we can achieve Amazon-level service if we practice customer centricity. Many take this to mean putting the customer at the center of your business and provide amazing service. But customer centricity isn’t all about the customer – it’s really about the customer record.
If you’re keeping up with ecommerce essentials, you’re using triggered email. Most retailers recognize the value of it but many don’t realize how valuable the associated data is when applied to direct mail and other channels. Here are some strategies will help you acquire new customers and market more effectively to the ones you already have.
Creating and maintaining strong customer relationships and building loyalty is important for today’s digital retailer. This report by Multichannel Merchant looks at how CRM can help manage and strengthen customer relationships. Find out how some of today’s retailers are making this happen.
The ink was barely dry on the European Union’s new General Data Protection Regulation (GDPR) when a European privacy advocate sued Google, Facebook and Facebook-owned Instagram and Whatsapp, claiming they violated the regulation by using “forced consent” practices to obtain consumer data.