Gap Inc. is adding a new wrinkle to the customer experience this holiday season with a tool that allows recipients to customize their gift from Banana Republic or Athleta and have it sent to their home, or opt for another gift entirely.
It is estimated that by 2020 customer experience will overtake price and product as the key brand differentiator. How are brands investing in their customers’ experience to differentiate their company from the competition? Here is an inside look at how engaging with customers is changing retail.
Retailers are looking at loyalty differently these days. They’re re-examining their entire approach to loyalty programs as a whole, including the concept of rewarding customers based on frequency and value of purchases, and plastic loyalty cards are on the wane. This study by Newstore reveals how to drive personalization and engagement both online and in-store.
U.S. consumers are less inclined to shop on traditional peak holiday shopping days this year and more likely to search for and buy the best bargains online than in stores. Here are some other holiday results based on the study.
It is no secret that the customer’s experience is vital to the success of your business. One way to ensure a positive shopping experience for your customer is to ensure they are receiving top of the line customer service. Here are five ways to provide customers with a good experience that will ensure they return.
Jeannine D’Addario, the new chief customer officer of Guitar Center, said she intends to focus on data analytics to provide a more personalized, relevant experience for each and every customer of the national chain of big-box music stores.
It’s easy to show how companies disrespect their customers. But how can your company show its respect for your customers? Here are 10 ways to show your customers some respect.
Ninety-one percent of unhappy customers refuse to give your brand another chance. However, resolve that customer’s complaint, and they’re 70% more likely to become a repeat customer. Here are four ways to close the loop and create an effective customer experience.
Although bankruptcies, restructurings and the closing of underperforming brick-and-mortar stores are rampant across the industry, these changes can be seen as an opportunity to adjust to evolving consumer behavior and let customers shop however they want to. Here are three key areas to consider as you rethink the omnichannel customer experience.
In today’s digital and mobile era, any experience – good or bad – can travel globally in seconds. For retail brands, the market is a high-stakes game of exceeding customers’ expectations. Here is how retailers can deliver an exceptional memorable experience for customers.