The traditional approach to personalized product recommendations will almost certainly miss the mark for customers and deliver weak business results. The true measure of effective personalization will be your ability to understand someone’s current contexts, and deliver exactly what they’re looking for in the moment of need.
Fast delivery, once a way to really stand out, has become standard and the effort to add on new features and faster speeds is starting to look like a race to the bottom. Shipping is important, but brands need to redefinine customer interactions and reimagine the impact on operations in order to really differentiate themselves.
As the pandemic settled in, many were looking to escape urban environs and get back to the land. Letitia Webster, Tractor Supply’s SVP of ecommerce, omnichannel and MDM, and a keynote at Ecommerce Operations Summit (Aug. 17-18, Nashville) talks about how her team met this new demand and improved processes along the way.
Ecommerce Operations Summit 2021 is back live, at the Gaylord Opreyland in Nashville on Aug. 17-18, and the team at Multichannel Merchant has a great event on tap to help operations and fulfillment professionals keep on top of key industry trends and address the challenges of a disruptive time. Read on for some program highlights.
Most retailers reacted swiftly during the pandemic, creating an online presence or enhancing an existing one. Now many of them are wondering how to stay relevant and competitive in the “next normal.” How can you seamlessly blend the digital and in-person experience to offer the best possible customer experience? Here are some tips.
With omnichannel shoppers being more loyal and more eager to spend, mending fragmented experiences is crucial. It’s clearly time to ensure your store experience is on par with digital. But with so many possibilities from contactless checkout to improved app experiences, knowing where to start is a challenge. Here are some tips.
Shipping delays and supply chain disruptions are nothing new in ecommerce, but this past year has definitely been a challenge. Yet on-time delivery has become a staple of ecommerce. Although not all aspects of the logistics side of things are within your control, you can take steps to ensure satisfaction on every order.
Is your ecommerce returns process preventing customers from returning items – and thus not returning to shop with you again? The answer might be yes. Returns provide the ability to drive repeat purchases, if done right. Make sure your returns processes support this, and don’t instead create non-returners.Â
If 2020 was the year of ecommerce growth, 2021 will be the year of the ecommerce experience evolution. Customers will increasingly dictate how, when and where they want to shop, and retailers need to pivot fast to offer them more channels and more convenient choices. Based on that, here are 3 trends to watch in 2021.
