Bridging the Ecommerce-Store Experience Gap

| Shashin Shah

While ecommerce offers clear advantages like the ability to read reviews, use mobile payments, choose the perfect size and color, check availability and more, physical stores still have the edge of personal interactions.
That’s why it’s more important than ever to bridge the physical-digital commerce gap.

unboxing dude feature

How to Create a Memorable Unboxing Experience This Holiday Season

| Mike O'Brien

Unboxing has become kind of a big deal in retail and ecommerce. It not only elevates the customer experience with a “wow factor” but also serves as a promotional tool for brands as unboxing videos are shared so often on social media, and often go viral. This infographic from 2Flo lays out many of the key elements and benefits.

eBay Strikes Deal with UPS, Offering Sellers Discounted Shipping

| Mike O'Brien

eBay has struck a deal with UPS to provide its sellers with discounted shipping, after telling them last month it was aware of service delays with primary carrier the U.S. Postal Service and complaints from sellers. The major marketplace said the discounts would be available to all of its sellers by the end of September.

social distancing at Zara

Kicked to the Curb: The New Normal of Store Technology and Commerce

| Micah Robinson

Unless you’ve been living in a cave, you’ve seen that curbside pickup has moved from a secondary method to a primary one for retailers. In the coming months, it will become increasingly clear that today’s curbside experience is just a starting point in terms of what store-based commerce will look like. Here’s a peek inside the near future.

curbside pickup sign omnichannel

3 Tips for SMBs to Turn COVID-19 Customers into Long-Term Loyalists

| Krish Iyer

Not only have small businesses been able to rise to customers’ heightened expectations during the pandemic shutdown as they pivoted to ecommerce, they stepped up and filled major supply gaps. SMBs now have a window of opportunity to convert one-time customers into long-term loyalists, and here’s how they can do so.

parcel shipping delivery scan

Last Mile Tech Drives the DTC Customer Experience During COVID-19

| May Walter

When DTC brands are able to understand and implement last mile technology providing greater visibility and transparency, they put themselves in a position where they can control the customers’ experience from start to finish, ultimately enhancing it in every way possible. Here are three ways to boost the last-mile experience.

“No Results Found”: Addressing the Site Search Dead End Dilemma

| Dori Salisbury

If an eager shopper comes to your website with a product in mind and high purchase intent, but then hits a “no results found” page, at best they’ll attempt a couple of variations of the term before bailing and heading to a competitor. To avoid this bad scenario, here are some tips to quickly redirect shoppers and give them options.

MCM CommerceChat podcast

Sweetwater CEO on the Power of Music Amid the COVID-19 Outbreak

| Mike O'Brien

In the midst of COVID-19 social isolation, people are craving connection. In the midst of uncertainty, videos of musicians sharing their gifts, both virtually and socially distanced, have gone viral, providing inspiration and hope. Sweetwater CEO Chuck Surack talks about his company’s experience and how they’re connecting with customers.

MCM CommerceChat podcast

How Salyers Group Joined the Fight Against Coronavirus

| Mike O'Brien

It’s inspiring to hear stories of individuals and businesses stepping to help in the fight against the “invisible enemy” that is the novel coronavirus. Lauri Sullivan, CFO and COO of The Salyers Group, discusses the company’s various efforts and how they’re keeping connected with customers in our latest MCM CommerceChat podcast.

How JOANN Helps Today’s Crafters Find Their Creative Happy Place

| Drew Chamberlain

Helping crafters find their “happy place” has never mattered more than it does today, when we’re all searching for ways to stay happy and discover new outlets amidst so much uncertainty. To do this, JOANN has evolved its customer service to meet the needs of today’s generation of crafters and makers.