To generate sales without cutting margins and avoid partaking in this race to the bottom, retailers should think about how else they can offer value to their customers. A sure-fire way that retailers can do this is to provide a service that shoppers cannot get elsewhere and are willing to pay a premium for.
Brand marketing is a battlefield. You’re multitasking around the clock to keep all your channels, campaigns and initiatives going, racing to hit deadlines while putting out fires, and working hard on customer acquisition. Here’s a rundown of the likely marketing sinkholes, and how to avoid them to improve acquisition.
As customer behaviors continue to change, retailers everywhere are changing with them. Subscription apparel rental company Rent the Runway is taking a customer-centric approach to meet rising expectations and elevate the experience.
“The customer is always right,” is a slogan that promises that retailers give the highest priority to the customer experience. But is it a true statement? In the latest MCM CommerceChat podcast, Stan Lucas, Principal of Lucas Advising, LLC., talks about how you approach the concept of “the customer is always right” can impact your business either positively or negatively.