Data

3 Ways to Stay on Top of Your Ecommerce Site Security

| Bart Mroz

Operating an ecommerce store is the perfect option for many retailers. There’s no physical overhead, a relatively small team can handle a lot of work, and you can sell your products directly to consumers. Here are a few thoughts to keep in mind as you reexamine the way you protect your site.

Unifying Customer Data Across Touchpoints to Drive Loyalty

| Sean Keith

Loyalty, as they say, must be earned. For retailers and other merchants in a crowded and competitive marketplace, earning customer loyalty is a top priority. Here is how retailers can leverage connected customer data to drive greater loyalty that leads to retention, repeat purchases and business growth.

Bass Pro Shops Personalizes the Catalog Experience

| Daniela Forte

The days of large, general interest retail catalogs are gone, replaced by highly personalized pieces of varying lengths and levels of complexity, each targeted to meet the needs of a very specific audience. In this latest report, find out how Bass Pro Shops addressed the marketing challenge head on.

The Data-Informed Future of Retail

| Ericka Podesta McCoy

The retail apocalypse is upon us. Or is it? Though the recent headlines about Sears and the litany of other brick-and-mortar store closure headlines lean in to the apocalypse theory, the data tells us otherwise.

3 Common Misconceptions About GDPR and Data Processing

| Eric Holtzclaw

There is a misconception that the GDPR does not apply to businesses who do not offer goods or services to EU consumers, or process personal EU data. However in all these scenarios, the GDPR rules and regulations still apply. Here are three misconceptions about GDPR and retail businesses.

5 Tips to Keep Customers’ Data Secure for the Holidays

| Garry McCracken

In no time at all, Black Friday and Cyber Monday will be upon us. And that means that consumers will be heading to stores or jumping on their computers to shop for the best deals on things they’d like to buy. Here are five tips to keep your customers safe and secure this holiday season.

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