Data Archives - Page 2 of 9 - Multichannel Merchant

Why Your Company Needs a Data Attitude Adjustment

March 18, 2019 | Shawn Myers

In 2019, it’s no longer possible to deny the coming of data-driven disruption, which has touched industries from video gaming to grocery stores. Here is how companies can effectively use data to enhance the customer experience.

How Technology Enhances the Customer Experience

February 28, 2019 | Daniela Forte

In retail today, technology is playing a vital role to offer the best experience for customers. It has enabled retailers to personalize the relationship between the customer and the retailer. In our latest MCM CommerceChat podcast, Logan Crane, Vice President of Operations for Boll & Branch talks about how the brand has used technology to get a more centric view of the customer journey.

Using Peak Season Data to Drive 2019’s Ecommerce Strategy

January 31, 2019 | Doug Kimball

In years past, the term “peak season” has typically referred to the higher sales, and in turn the higher profits, retailers see in late Q4. Here are just a few areas retailers are using peak season data to improve future strategies, as well as some questions to consider.

5 Must-Have Traits of Your Next Retail Affiliate or Partner Marketing Manager

January 18, 2019 | Greg Augenstein

Great affiliate and partner marketing leaders are in high demand, especially this time of year when retailers are seeking new talent to kick-start business. Here are five traits that are integral for success.

3 Ways to Stay on Top of Your Ecommerce Site Security

January 9, 2019 | Bart Mroz

Operating an ecommerce store is the perfect option for many retailers. There’s no physical overhead, a relatively small team can handle a lot of work, and you can sell your products directly to consumers. Here are a few thoughts to keep in mind as you reexamine the way you protect your site.

Data Diaries: Awareness, Governance and Trust Are Key in 2019

January 2, 2019 | Ann Kennedy

In the consumer realm, it often seems like the only time data becomes a topic of widespread interest is after something bad happens. Here are a few other data-related predictions for the retail landscape in the coming year.

Unifying Customer Data Across Touchpoints to Drive Loyalty

December 10, 2018 | Sean Keith

Loyalty, as they say, must be earned. For retailers and other merchants in a crowded and competitive marketplace, earning customer loyalty is a top priority. Here is how retailers can leverage connected customer data to drive greater loyalty that leads to retention, repeat purchases and business growth.

Bass Pro Shops Personalizes the Catalog Experience

November 29, 2018 | Daniela Forte

The days of large, general interest retail catalogs are gone, replaced by highly personalized pieces of varying lengths and levels of complexity, each targeted to meet the needs of a very specific audience. In this latest report, find out how Bass Pro Shops addressed the marketing challenge head on.

The Data-Informed Future of Retail

November 7, 2018 | Ericka Podesta McCoy

The retail apocalypse is upon us. Or is it? Though the recent headlines about Sears and the litany of other brick-and-mortar store closure headlines lean in to the apocalypse theory, the data tells us otherwise.

How Using the Right Customer Data Yields Better Personalization

November 5, 2018 | Mike Austin

Converting a one-time buyer into a repeat customer is the single most effective way for many businesses to grow, and one of the best ways to do this is by offering a personalized customer experience. Here are various types of data you can use to personalize your marketing efforts.

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