Data Archives - Page 2 of 8 - Multichannel Merchant

Bass Pro Shops Personalizes the Catalog Experience

November 29, 2018 | Daniela Forte

The days of large, general interest retail catalogs are gone, replaced by highly personalized pieces of varying lengths and levels of complexity, each targeted to meet the needs of a very specific audience. In this latest report, find out how Bass Pro Shops addressed the marketing challenge head on.

The Data-Informed Future of Retail

November 7, 2018 | Ericka Podesta McCoy

The retail apocalypse is upon us. Or is it? Though the recent headlines about Sears and the litany of other brick-and-mortar store closure headlines lean in to the apocalypse theory, the data tells us otherwise.

How Using the Right Customer Data Yields Better Personalization

November 5, 2018 | Mike Austin

Converting a one-time buyer into a repeat customer is the single most effective way for many businesses to grow, and one of the best ways to do this is by offering a personalized customer experience. Here are various types of data you can use to personalize your marketing efforts.

3 Common Misconceptions About GDPR and Data Processing

October 16, 2018 | Eric Holtzclaw

There is a misconception that the GDPR does not apply to businesses who do not offer goods or services to EU consumers, or process personal EU data. However in all these scenarios, the GDPR rules and regulations still apply. Here are three misconceptions about GDPR and retail businesses.

The Make-or-Break Role of Technology This Holiday Season

October 10, 2018 | Channie Mize

The holiday shopping season is fast approaching, and tensions will be high among retailers given the cutthroat nature of this shopping period. Find out why technology is a critical component of your business during the busiest time of the year.

5 Tips to Keep Customers’ Data Secure for the Holidays

October 10, 2018 | Garry McCracken

In no time at all, Black Friday and Cyber Monday will be upon us. And that means that consumers will be heading to stores or jumping on their computers to shop for the best deals on things they’d like to buy. Here are five tips to keep your customers safe and secure this holiday season.

Creating Ecommerce Agility: Looking Beyond the Buzzwords to Create a Scalable Environment

September 19, 2018 | Jennifer Sherman

Given consumer expectations, it’s no surprise that a seamless cross-channel shopping experience powered by an agile ecommerce environment is at the top of many retailers’ priority lists. Here are some back-end fundamentals they should implement in their ecommerce strategy.

How overstockart.com Improved Its Shopping Cart Conversion Rate

June 14, 2018 | Daniela Forte

The shopping cart is a key component in the overall customer journey yet online retailers continue to lose millions in sales to cart abandonment. In our latest MCM CommerceChat podcast, Amitai Sasson, Vice President of Marketing and Development for overstockart.com, talks about how his company did a complete overhaul of its shopping cart page to improve conversion rates.

Customer Loyalty Depends on Perfecting Your Customer Data

May 14, 2018 | Lane Hartman

When an existing customer reaches out to a company, how does their interaction start? Are they treated as an old friend with a known history, or do they need to start from square one each time they interact with the business? Here is how to get readily accessible data to enhance your customer loyalty.

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