Data Archives - Page 3 of 7 - Multichannel Merchant

How Asics Offers a Personalized Experience to Customers

December 5, 2017 | Daniela Forte

Footwear and athletic apparel retailer Asics has found a way to personalize the shopping experience for consumers by finding them products that fit perfectly in size and style. Here is how Asics made this possible for customers.

Big Data, Big Brands: The Data Network Effect Takes Hold

November 28, 2017 | Mihir Kittur

What do Amazon, Netflix and Tesla have in common? They’re all data-driven companies that rely heavily on analytics. Here are several business models are working data differently.

Leveraging the Right Data to Enhance the Customer Experience

November 15, 2017 | Mark Smith

With the booming popularity of IoT devices, marketers might feel overwhelmed when it comes to tapping into the potential of all that customer data. Here is how retailers can make better use of the wealth of data to enhance the customer journey.

5 Ways Analytics Can Drive Adoption for Voice Shopping

October 27, 2017 | Daniel Ziv

This holiday season may be the first large-scale debut of voice shopping with consumers. Here’s how retailers can tap the power of voice shopping using data and analytics.

5 Ways Retailers Can Leverage Data to Rethink Their Ecommerce Strategy

September 13, 2017 | Matin Movassate

Imagine you’re the CEO of an iconic American retail company. On paper, you have an easy job: turn a profit in an eight-year bull market armed with a brand everyone already knows and loves. Here are five things retailers can do to take a smarter approach to online commerce and customers.

Why More Data is Creating Problems for Marketers

September 13, 2017 | Daniela Forte

Data remains on the top of the list for many marketers, but is too much data creating more problems for marketers? This infographic by Bazaarvoice gives a detailed look at how to bridge the gap between expectation and reality.

Regina Andrew Design Streamlines Online Inventory Processes

July 5, 2017 | Daniela Forte

For lighting, furniture and home décor wholesale manufacturer Regina Andrew Design, having all of its inventory data on one system was important to the success of its business. Here is how it streamlined its inventory data to cater to both B2B and B2C customers.

Why Security is Still the Number One Priority for Retailers

June 12, 2017 | Bart Mroz

Few things can send a retail company into disarray like a data security breach. Here is why security needs to be a top priority for retailers today and in the future.

Why Ecommerce is Both a Burden and a Boon for Retailers

June 12, 2017 | Smadar Landau

Predictive analytics is increasingly being used to fine-tune marketing strategies by forecasting which products are most likely to be purchased by which customers, while also influencing buying behavior. It’s the power behind the suggestions of other items you may like when browsing or shopping online. Here’s how it can benefit your ecommerce business.

How Technology is Driving Personalization Success for Fabletics

May 1, 2017 | Daniela Forte

Knowing all there is to know about a customer is the focus for athletic-apparel retail brand, Fabletics. Technology has made that possible for the brand both online and in-store. Here is how Fabletics is using technology to achieve a more personal relationship with its customers.

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