Buzz continues to build around beacon technology worldwide. But there’s been little conversation about the implications of beacon technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments. Here are some ways today’s major retailers are using beacon technology.
Instead of fighting rising online sales, retailers should embrace digital to drive more sales in-store. By creating a true omnichannel approach, retailers can better serve customers, open avenues for more transactions and increase overall sales. Here are ways retailers can develop a deeper connection with customers.
Bankruptcies and store closures are hitting once iconic brands like Gymboree, RadioShack and Payless, while ecommerce operators like Amazon continue to relentlessly bolster their power. The key will be finding ways to improve customer acquisition to fuel revenues and profits. Discover how new technologies and capabilities will make this possible.
More consumers today are beginning their online shopping on one device and moving to another before completing a purchase. In fact, studies have found multi-device journeys represent anywhere from 41% and 65% of all online purchases. See what this study by Monetate revealed about what the customer prefers across devices.
One of the most allure aspects of ecommerce is the ability to sell to a whole planet of customers. A borderless storefront should mean limitless growth, right? Unfortunately, the allure of growth into international markets is commonly stymied by the fear of increased fraud risk. Here is why putting an entire country on an ecommerce blacklist isn’t the right move.