There is a misconception that the GDPR does not apply to businesses who do not offer goods or services to EU consumers, or process personal EU data. However in all these scenarios, the GDPR rules and regulations still apply. Here are three misconceptions about GDPR and retail businesses.
The holiday shopping season is fast approaching, and tensions will be high among retailers given the cutthroat nature of this shopping period. Find out why technology is a critical component of your business during the busiest time of the year.
In no time at all, Black Friday and Cyber Monday will be upon us. And that means that consumers will be heading to stores or jumping on their computers to shop for the best deals on things they’d like to buy. Here are five tips to keep your customers safe and secure this holiday season.
Given consumer expectations, it’s no surprise that a seamless cross-channel shopping experience powered by an agile ecommerce environment is at the top of many retailers’ priority lists. Here are some back-end fundamentals they should implement in their ecommerce strategy.
The shopping cart is a key component in the overall customer journey yet online retailers continue to lose millions in sales to cart abandonment. In our latest MCM CommerceChat podcast, Amitai Sasson, Vice President of Marketing and Development for overstockart.com, talks about how his company did a complete overhaul of its shopping cart page to improve conversion rates.
With May 25 just around the corner, there is a lot of buzz around how internet data is collected, used and how it is shared to serve ads to its users. Here is what GDPR means for the industry and its impact on user data privacy.
When an existing customer reaches out to a company, how does their interaction start? Are they treated as an old friend with a known history, or do they need to start from square one each time they interact with the business? Here is how to get readily accessible data to enhance your customer loyalty.
Cloud computing changed everything for retailers. From brick-and-mortar enterprises to web-only storefronts, the cloud has had a major impact on business, technology and the bottom line.
Buzz continues to build around beacon technology worldwide. But there’s been little conversation about the implications of beacon technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments. Here are some ways today’s major retailers are using beacon technology.
Instead of fighting rising online sales, retailers should embrace digital to drive more sales in-store. By creating a true omnichannel approach, retailers can better serve customers, open avenues for more transactions and increase overall sales. Here are ways retailers can develop a deeper connection with customers.