What Data Can a Beacon Actually Collect?

| H.O. Maycotte

Buzz continues to build around beacon technology worldwide. But there’s been little conversation about the implications of beacon technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments. Here are some ways today’s major retailers are using beacon technology.

Bringing the Omnichannel Retail Approach In-Store

| Bart Mroz

Instead of fighting rising online sales, retailers should embrace digital to drive more sales in-store. By creating a true omnichannel approach, retailers can better serve customers, open avenues for more transactions and increase overall sales. Here are ways retailers can develop a deeper connection with customers.

Converted Carts: What Retailers Need to Get Right for Customer Acquisition

| Jess Breslav

Bankruptcies and store closures are hitting once iconic brands like Gymboree, RadioShack and Payless, while ecommerce operators like Amazon continue to relentlessly bolster their power. The key will be finding ways to improve customer acquisition to fuel revenues and profits. Discover how new technologies and capabilities will make this possible.

Storage and Inventory Control Best Practices

| Kate Vitasek

Storage and inventory control processes include the activities related to holding material and the processes of counting and transacting the material as it moves through the warehouse. Discover ways to make your warehouse more efficient for your company.

Data on Multi-Device Customer Journeys Yields Benefits for Retailers

| Daniela Forte

More consumers today are beginning their online shopping on one device and moving to another before completing a purchase. In fact, studies have found multi-device journeys represent anywhere from 41% and 65% of all online purchases. See what this study by Monetate revealed about what the customer prefers across devices.

The Dawn of AI and the Beginning of the End of Dark Data

| Steve Cox

Data has been a challenge for and leveraging it to its full potential continues to have retailers scratching their heads. However with the dawn of AI all of that could change. Here is how AI could change how retailers look at data and change the customer experience.

How to Optimize Valentine’s Day Gift Sales

| Daniela Forte

Valentine’s Day will be here as quickly as cupid can shoot his arrow. So how are shopping trends shaping this holiday? This infographic by Criteo gives a good look at how consumers are shopping for Valentine’s Day this year.

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