The National Retail Federation reports online retail will grow 8% to 12% in 2017 – up to three times higher than the growth rate of the broader retail industry as a whole. Here is what you need to do in order to protect your data.
The bedrock of any marketing campaign is first-party data; the information you have collected from and about your customers is invaluable in terms of understanding key metrics about the people who have purchased from, and/or are loyal to, your brand. Here is a quick glossary of the key categories of information you can get from third-party sources.
Footwear and athletic apparel retailer Asics has found a way to personalize the shopping experience for consumers by finding them products that fit perfectly in size and style. Here is how Asics made this possible for customers.
What do Amazon, Netflix and Tesla have in common? They’re all data-driven companies that rely heavily on analytics. Here are several business models are working data differently.
With the booming popularity of IoT devices, marketers might feel overwhelmed when it comes to tapping into the potential of all that customer data. Here is how retailers can make better use of the wealth of data to enhance the customer journey.
This holiday season may be the first large-scale debut of voice shopping with consumers. Here’s how retailers can tap the power of voice shopping using data and analytics.
Imagine you’re the CEO of an iconic American retail company. On paper, you have an easy job: turn a profit in an eight-year bull market armed with a brand everyone already knows and loves. Here are five things retailers can do to take a smarter approach to online commerce and customers.
Data remains on the top of the list for many marketers, but is too much data creating more problems for marketers? This infographic by Bazaarvoice gives a detailed look at how to bridge the gap between expectation and reality.
For lighting, furniture and home décor wholesale manufacturer Regina Andrew Design, having all of its inventory data on one system was important to the success of its business. Here is how it streamlined its inventory data to cater to both B2B and B2C customers.
Few things can send a retail company into disarray like a data security breach. Here is why security needs to be a top priority for retailers today and in the future.