Organizing Data: Tagging Your Way to Digital Marketing Holiday Bliss

| Jeff Deisner

Making the most of the holiday window requires an ability to measure and refine seasonal offers, design creative and implement overall campaign strategy in real-time, here are some tips on how tagging can make it easier to organize, search and analyze the vast amounts of data generated during the critical holiday shopping season.

Target, Target Canada, ecommerce, store closings, Canadian retail market, Zellers

Data Breach Affects Target’s 4Q U.S. Sales

| Tim Parry

What did the major data breach at Target mean for the merchant’s bottom line? It meant fewer consumers shopping at the mass merchant, as well as a $17 million net expense related to the data breach investigation. Target announced Wednesday that sales for its U.S. segment in the fourth-quarter decreased 6.6%.

ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

4 Ways a Retail Dashboard Makes Data More Valuable

| Steve Wellen

Most marketers rely on data to do their job well. However, most either don’t have access to the right data, or can’t make sense of it. Here are four ways a dashboard can bridge the chasm between the data you have and the insights you need.