unified commerce

The Omnichannel Retailer’s Holiday Readiness Essentials

| Nikki Baird

Consumer behavior has evolved to the point where most retailers know that if they wait until Black Friday to start customer outreach around holiday spending, they will have already missed the boat. For retailers, holiday preparedness means ensuring their omnichannel strategies are ready and waiting to meet customer expectations earlier. Here are some omnichannel strategies retailers can use.

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The ABCs of Digital Transformation for Retailers like J. Crew

| Ed Kennedy

Whether it’s halting all operations like Toys R Us or perpetually closing stores like Sears, many retailers are scrambling, more often than not, to pay back millions of dollars in debt and strategize to see another day. Here are the ABCs of a digital transformation that retailers should know about.

Why Retailers Should Digitize Gift Cards This Spring

| Euphemia Erikson

As consumers begin the hunt for perfect gifts, the pressure is on for retailers to get extra creative in their strategies. Digitizing gift card offerings can be the key to gaining an edge up on the competition. If you haven’t gone digital yet, here are four reasons to make the move today.

unified commerce

Bringing the Omnichannel Retail Approach In-Store

| Bart Mroz

Instead of fighting rising online sales, retailers should embrace digital to drive more sales in-store. By creating a true omnichannel approach, retailers can better serve customers, open avenues for more transactions and increase overall sales. Here are ways retailers can develop a deeper connection with customers.

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Instacart Acquires Unata for $65 Million

| Daniela Forte

Instacart announced that it has joined forces with Toronto-based Unata, a digital solution platform that will provide Instacart the ecommerce tools it needs to evolve in online grocery shopping. See how Instacart plans to go up against Amazon with this acquisition.

How Keds Is Transforming in a Digital World

| Daniela Forte

Keds, a popular sneaker brand that has been around since 1916, has seen many changes over the years, but probably none have been as big a shift as its adoption of a digital approach. Here is how this iconic brand is changing with the tides of the digital age.