Exhibiting how a product will present itself in the real world was important and a challenge for beauty brand Sigma Beauty. See how Sigma Beauty addressed the challenge and leveraged its user-generated content.
It’s already February and your New Year’s resolution to capitalize on the growth of mobile commerce is collecting dust. See what you can do so you don’t miss another year of revenue for your digital channels.
Here are six ways to examine the needs and behaviors of your target audiences and consider incorporating these tactics into your holiday strategy to help convert more followers into customers.
When you compare Sears Holdings with its big box counterparts, it seems to be ahead of the curve when it comes to innovation and technology. However, Sears Holdings is losing money like crazy, and rumor has it store closings will escalate. Here’s a look at some of the technology and innovation that’s making Sears Holdings brands Sears and Kmart look like winners.
Under ecommerce excellence, Williams-Sonoma has focused on marketing effectiveness, personalization of its website, on-site search, and the culture of the company and more. See what else Williams-Sonoma had to say at NEMOA’s directXchange conference last month.
The re-launch, which took roughly six months to complete, included a complete redesign of the site, incorporation of features such as Find in Store, sale of a gift cards, and the creation of a community section that integrates customer stories, pictures and experiences.
When it comes to going global with your business, you’ll want your customers both here and abroad to feel at home on your website. But what are the best practices to make this happen?
A new study reveals the impact that language, localization, and brand recognition has when it comes to international ecommerce success.
The addition of ratings to search results can stop prospective buyers before they visit the website or store. The best marketing message on an optimized website and top notch customer service have no effect if people stay away. Here’s how you can build and manage your company’s reputation.
What merchants are offering with product videos and what shoppers are expecting may be two different things.