direct-to-consumer Archives - Page 6 of 6

Direct-to-Consumer Omnichannel Personalization Without the Creep Factor

May 20, 2019 | Mark Smith

For most companies, customer experience is the new battlefield and the so-called “creep factor” is a concerning issue. In 2018, 24% of customers believed that ads they were shown were relevant, and three-fourths of those believed they were “creepy.” As companies move their personalized targeting to all channels, not just ads, it is even more important to ensure they don’t cross the creepy line.

Schick, Wilkinson Razor Parent to Acquire Harry’s Inc.

May 9, 2019 | Daniela Forte

Edgewell Personal Care, the parent company of Schick and Wilkinson razor brands, announced it would buy shaving startup Harry’s Inc., for $1.37 billion in stock and cash. Here is why direct-to-consumer brands are an integral part of the CPG industry.

Marshalls to Launch Ecommerce Site

March 4, 2019 | Daniela Forte

Late to the ecommerce game, Marshalls is launching an online store later this year, its parent company, TJX Companies Inc. announced during its fourth quarter earnings call.

1 … 4 5 6