Direct-to-customer

free shipping, ecommerce fulfillment, Pitney Bowes, same-day delivery, consumer survey, holiday shopping season, 2015 holiday shopping

comScore Reports Green Monday Sales Up 15% to $1.6B

| MCM Staff

comScore reported that that U.S. retail desktop spending on Green Monday (Dec. 8) were up 15% this year to $1.6 billion, compared to $1.4 billion in 2013. It was the third heaviest online spending day of the holiday season to date, after Cyber Monday and Tuesday, Dec. 2.

Affiliate Marketing Gets a $3.3 Billion Wake-Up Call

| Robert Glazer

When the parent company of an affiliate network also buys one of the largest affiliates in the space, it raises a lot of red flags and also leads to an important question: Is an affiliate program and its data the property of the retailer, the affiliate and/or the network, and who can it be shared with?

Answering that question requires creating more transparency in the affiliate industry. For many retailers that means transitioning from Generation 1 to Generation 2 affiliate programs and ensuring that, first and foremost, their best interests are being represented.

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