ecommerce returns keyboard feature

Ecommerce Returns, the New Sales Tool

| Mo Cheema

How can retailers leverage costly ecommerce returns into a sales tool? It’s an interesting question, given how retailers wrestle with the avalanche of costly returns. Some have remade returns into a customer loyalty campaign, while tech-savvy companies are taking the returns experience to the next level with AI and computer vision.

Here is a look at the building blocks that have enabled retailers to turn a negative experience into a positive opportunity for additional sales.

PayPal Happy Returns feature

PayPal Acquires Happy Returns

| Mike O'Brien

Looking to create more of an end-to-end ecommerce solution and move beyond the perception that it’s a payments platform only, PayPal has acquired Happy Returns, which consolidates returns for retailers via a national network of mall and store collection points. PayPal had led a 2019 funding round of $11M into Happy Returns.