5 Basic SEO Principles to Increase Your Website Traffic

| Mary Whitman

Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if you’re stuck on page 6 in search results. Here are basic SEO principles that will help you increase website traffic going forward.

3 Strategies for Brands Targeting Back-to-School Shoppers

| Gil Larson

Brands are competing for dollars with big-box retailers like Staples, Office Depot, Walmart and Target as well as computer and apparel companies. With so much at stake, how can you influence back-to-school shoppers? Here is what brands need to know to get more attention and an increased share of purse.

Walmart Ditched Associate Delivery Program After Six Months

| Mike O'Brien

Less than a year into a pilot program that had employees making local deliveries of online orders, Walmart in January all but quashed the program quietly as associate buy-in wasn’t happening. See how it’s still happening at one Georgia store, and other ways Walmart is working to figure out local fulfillment of ecommerce orders.

5 Ways To Streamline the Checkout Experience in 2018

| Bart Mroz

Imagine a potential customer wants to make a purchase from your ecommerce store. Your website is easy-to-navigate so she finds exactly what she is looking for. She adds the product to her shopping cart and immediately begins to checkout. Here are five ways to streamline the checkout experience.

We Want You … to Attend The Marketplace Summit

| Daniela Forte

The Marketplace Summit is a one-day virtual event focused on helping merchant sellers get the most out of their online marketplace experience. Register today and join Multichannel Merchant and several ecommerce merchants as we discuss every aspect of creating a winning marketplace strategy.

Assessing California Prop 65 Impacts on Ecommerce, Catalog Content

| Brian Barry

On Aug. 30, amendments to California’s Prop 65 will require specific identification in all labeling and product descriptions – print and online – when items contain known carcinogens or can be toxic to reproductive health. Find out what these changes mean and how they will impact you if you sell to customers in California.

Breaking Down the Aftermath of the Wayfair Decision

| Mike O'Brien

It’s been almost a month since the U.S. Supreme Court’s landmark Wayfair decision, and ecommerce sellers are still wondering what comes next. Matthew Schaefer of Brann and Isaacson, whose firm represented Wayfair and the other defendants, details the landscape in the latest MCM CommerceChat podcast.

Back-to-School and College Spending Expected to Reach $82.8 Billion

| Daniela Forte

Total back-to-school spending for children in K-12 and college combined is projected to reach $82.8 billion this year, down from $83.6 billion in 2017, according to the National Retail Federation’s annual survey, which was conducted with research partner Prosper Insights & Analytics. Here are the results from the survey and what it means for the back-to-school shopping season.