Back-to-School and College Spending Expected to Reach $82.8 Billion

| Daniela Forte

Total back-to-school spending for children in K-12 and college combined is projected to reach $82.8 billion this year, down from $83.6 billion in 2017, according to the National Retail Federation’s annual survey, which was conducted with research partner Prosper Insights & Analytics. Here are the results from the survey and what it means for the back-to-school shopping season.

Is Physical Retail in Vogue Again?

| Roei Livneh

As the saying goes, the more things change the more they stay the same. This is certainly true about today’s retail landscape. As ecommerce has certainly changed the way people are shopping, what the industry is finding is that more and more ecommerce retailers are looking to physical locations. Here is a look at how much retail is evolving and what the future holds.

Scoring Big with Chinese Shoppers on Ecommerce Holidays

| Franklin Chu

Global ecommerce holidays have become increasingly pervasive and lucrative, as ever-growing results prove. These insights from the 618 Festival will help U.S. merchants prepare for other upcoming ecommerce events, including China’s Singles Day, the biggest sales event in global retail.

Why Brands Need to Level Up the Back-to-School Shopping Experience

| Gina Ashe

Though summer may seem like it’s just getting started, the mad dash of back-to-school shopping is already around the corner. This season is a huge opportunity for apparel and accessories brands to see a lift in sales, as students and their families set out to buy new clothes, backpacks, glasses, school supplies and everything in between. Here is how brands can set themselves apart from the competition during the back-to-school season.

Magento 2 Migration: Benefits, Risks and What you Need to Know

| Jacob North

Magento announced it will end support for all 1.x versions this November. This leaves hundreds of thousands of businesses vulnerable to security risks if they opt not to migrate to Magento 2. Here’s everything you need to know when considering a Magento migration, including benefits and risks, challenges and steps involved.

Amazon Charging Excess Inventory Fees to Address Storage Issues

| Mike O'Brien

In an effort to address overcapacity issues in its dozens of fulfillment centers, Amazon has instituted new charges that will penalize third-party sellers – who make up more than half of its sales – for having slow-moving inventory. See what these changes mean and what else Amazon is doing to deal with inventory overflow.

Walmart Launches 3D Virtual Shopping Tour and “Buy the Room”

| Daniela Forte

Walmart is testing a new experience that enables customers to take a virtual shopping tour of a curated apartment showcasing nearly 70 items from both national brands and private labels. See how Walmart is making the shopping experience easier for customers through this virtual experience.

How Ryonet Enhanced Its Ecommerce Marketing Performance

| Daniela Forte

Screen printing business Ryonet found that things work better the second time around. The company’s challenge was that its CRM, ERP and ecommerce solutions were siloed, making it difficult to maintain and transfer customer data back and forth among systems. Here is how it removed the silos to achieve success.