email marketing Archives - Page 5 of 6

Are Your Competitive Differentiators Really Differentiating?

August 16, 2018 | Greg Zakowicz

In today’s competitive retail environment, differentiation is more important than ever. Yet, very few retailers effectively communicate what makes them different from the next guy. Here is how brands can set themselves apart from the pack.

Personalizing the Inbox Experience for your Customers

June 12, 2018 | Daniela Forte

Are you meeting customer expectations for personalized messages in your email marketing? Making them more relevant to their shopping journey increases the odds of driving sales and developing a long-term relationship. Join us Thursday, June 14 at 2 p.m. for a free live webinar as we discuss how to bring personalization to the inbox.

Ecommerce Email Personalization Made Easy

April 27, 2018 | Katie May

If you’re looking to personalize customer communication, sending batch-and-blast emails simply won’t work. They want relevant messages based on what you know about them, but often don’t get it. Here are some suggestions on how to make it personal for them.

How to Evolve Your Email Marketing Strategy

January 26, 2018 | Daniela Forte

Email is as relevant as ever when it comes to how retailers are communicating with their customers. This is why it is imperative to have a solid email marketing strategy ready. In this report by Multichannel Merchant, find out how email has evolved as a channel and some tips and tricks needed to remain relevant in a competitive retail market.

2017 Email Marketing Report Card: Did Your Program Make the Grade?

December 13, 2017 | Greg Zakowicz

As 2017 finds itself in your rearview mirror, ask yourself a question. What changes did I make to my email program in 2017 that had a significant impact? Here are several tips to get you ready for the year ahead.

New Year, New Emails, No More Excuses

November 27, 2017 | Greg Zakowicz

With email continuing to be one of the top-performing online marketing channels, it shouldn’t be a surprise that my inbox is overrun with bland, generic emails. Here are several strategies to improve your email marketing program.

6 Lessons for Successful Back to School Retail Campaigns

August 28, 2017 | Matt Bower

Back-to-school has arrived for parents and children everywhere. Here are some key lessons in back-to-school email performance that illuminate key learnings for brands, including drivers of marketing engagement.

Your Holiday Email Marketing Strategy for 2017

August 17, 2017 | Daniela Forte

Email marketing is an important channel throughout the year for retailers, but the importance is most critical during the holiday season. Here is how you can get your email marketing strategy in place in time.

Bridging the Online-Offline Personalization Gap

June 21, 2017 | Greg Zakowicz

Consumers are so keyed in about personalization that a recent study found 40% of online shoppers expect that multichannel merchants know about their offline purchases and factor those into their marketing emails. Here is how you can bridge the online-offline personalization gap.

3 Ways to Engage With the Customer After Checkout

June 13, 2017 | Robert Gilbreath

Repeat customers are critical to the success of an entrepreneur’s business, but the best way to authentically connect with customers is often shrouded in mystery. Here are three ways retailers can still engage with them after the checkout is complete.

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