In 2019, over half of shoppers say they’re conscious of the environmental practices of retailers they shop with. At the same time, they love overnight shipping and free returns, which impact the environment. Retailers, striving to please consumers and be sustainable, are caught in the middle. Here are some ways to address the dilemma.
People love free stuff, and that includes free shipping. Shouldn’t you use this powerful incentive to pump up the performance of your holiday emails? When preparing your holiday promotions, you’ll want to make it a staple of your strategy. Here’s how to incorporate free shipping into your email marketing strategy this holiday season.
Best Buy is getting into the holiday spirit early and pushing back on major competitors, offering free next-day delivery on thousands of items from Thanksgiving through Christmas, and free standard shipping in the few areas where next day isn’t available. The company says it’s available in 42 U.S. markets, covering 99% of its customers.
Small merchants can transform their shipping and mailing operations into an asset rather than a nuisance and cost center. A focus on quick wins that add up over time can fatten your profit margins while delivering increasingly better customer experiences. Learn how refining your strategy can lead to business improvement.
Shoppers love try before you buy (TBYB), a growing strategy that lets them order multiple items and send most of it back. It can boost ecommerce sales but also balloon return rates. So how do you take advantage of the TBYB opportunity while escaping the potential pitfalls that can kill your margins? An expert panel explains how.
While the relationship between shipping options and cart conversion or abandonment is well established, the extent of the impact is shown in stark detail in a new report from ecommerce platform provider BigCommerce. More than two-thirds of consumers said they’ve abandoned a purchase based on poor shipping options.
Five months after investing in two-day ecommerce delivery and returns service ShopRunner, UPS is partnering with the company, offering a year’s free subscription to the 47 million U.S. members of its My Choice program. ShopRunner’s 100+ retail partners include Ann Taylor, Bloomingdale’s, Chico’s and Kate Spade New York.
Firing back at Amazon’s move less than three weeks ago, Walmart is now offering free next-day delivery to customers in Phoenix and Las Vegas, with plans to expand to Southern California within days and 75% of the U.S. population by the end of the year. Walmart’s deal is mostly free: There’s a $35 order value threshold to qualify.
No sooner had everyone mostly adjusted to the new normal of two-day delivery across the continental U.S. than Amazon raised the bar yet again, signaling a move to free one-day shipping for its 100 million-plus Prime members. Amazon will be transitioning to one-day Prime delivery throughout 2019, starting in Q2.
Sixty-three percent of customer expect items to be delivered within three days, and younger generations are showing loyalty toward companies that offer free expedited delivery options, even if they have to pay for it, according to a study by LaserShip. Here is a look at what customers expect from retailers when it comes to their shipping strategy.