holiday 2018 Archives - Multichannel Merchant

Retailers Saw Strong Post-Holiday Season Ecommerce Traffic

January 10, 2019 | Daniela Forte

The post-holiday period proved successful in terms of ecommerce traffic, according to the 2018 Holiday Retail Index by Verizon, with average daily traffic to the top 25 U.S. retailers up 7.5% on Dec. 27 and up 7.7% on Dec. 28 compared to 2017.

How Ecommerce and Email Marketing Tracked Through Gray November

December 28, 2018 | Greg Zakowicz

Whatever the reason, the season, or the screen, let’s take a look at how online shoppers kicked off this holiday season. How did Gray November play out from a consumer spending standpoint? On which devices did consumers shop? What were some high volume email send times? Here are a few key highlights.

Peak Holiday Season Sales Up 5.1% Over 2017

December 26, 2018 | Mike O'Brien

Consumer confidence and fatter paychecks steamrolled right over stock market woes and a partial government shutdown, with overall peak holiday season sales excluding automobiles increasing 5.1% to $850 billion between Nov. 1 and Dec. 24, according to data from Mastercard SpendingPulse.

Cyber Monday Ecommerce Hit Highest-Ever $7.9B

November 27, 2018 | Daniela Forte and Mike O'Brien

Cyber Monday hit $7.9 billion in ecommerce sales, making it the largest online shopping day of all time in the U.S., according to data from Adobe Analytics, up 19.3% from 2017. Here are the full results from Cyber Weekend 2018.

3 Tips to Make Your 2018 Holiday Email Merry and Bright

November 26, 2018 | Jen Ribble

The holidays are here! For email marketers, that means it’s finally time to start sending all the campaigns you’ve been agonizing over for months. Here are three tips to make your email marketing strategy merry and bright.

Thanksgiving Ecommerce Sales Hit Record $3.7B, Up 28% from 2017

November 23, 2018 | Mike O'Brien

Online sales on Thanksgiving Day were a record $3.7 billion, according to Adobe Analytics, up 28% from 2017, making it the fastest growing retail day in ecommerce history. It was also a very mobile-friendly holiday, with orders from smartphones representing 36.7% of all sales and driving 54.4% of site traffic, Adobe reported.

Holiday Season Ecommerce Sales Hit $31.9B to Date, Up 16.7%

November 21, 2018 | Mike O'Brien

Even before Thanksgiving, ecommerce sales are already off to the races this holiday season. From Nov. 1 to Nov. 20, U.S. consumers spent $31.9 billion online, according to Adobe Analytics, up 16.7% from 2017. More than $1 billion in sales were generated all of those 20 days, Adobe said, a new record, surpassing $2 billion on Nov. 20.

Retail Fraud Attempts Expected to Rise 14% Over Cyber Weekend

November 20, 2018 | Mike O'Brien

Retail fraud attempts are projected to increase 14% during Cyber Weekend compared to last year, according to benchmark data from online payment provider ACI Worldwide based on hundreds of millions of merchant transactions. The fraud activity is likely to peak on Thanksgiving Day, according to ACI.

More than Half of Consumers Expected to Shop in Stores This Holiday Season

November 16, 2018 | Daniela Forte

Retailers with a physical presence have an advantage over pure-play ecommerce companies this holiday season, according to a survey by JLL Retail, with 57.3% of consumers planning to make the majority of their purchases there. See what five retailers consumers prefer as well as other predictions for their shopping habits this holiday season.

Cyber Monday Goes Mobile

November 14, 2018 | Daniela Forte

Holiday spending is expected to exceed $1.10 trillion through January 2019. This is an increase of 5% over last year. With online sales predicted to jump 17% to 22% over 2017, it’s time for retailers to plan for ways to gain a slice of the $7 billion Cyber Monday pie. Here is how retailers can use the mobile channel to meet customer expectations this holiday season.

1 2