How Rod’s Western Palace Gets Its Marketing Strategy Ready for the Holidays

| Daniela Forte

Having a good marketing strategy in place for the holiday season is critical, especially in terms of remaining competitive in pricing and offers. In this latest edition of our MCM CommerceChat podcast, Phil Minix, Executive Vice President of Rod’s Western Palace, talks about his company’s marketing strategy and preparing for the holiday blitz.

2018 Holiday Spending Expected to Exceed $1.1 Trillion

| Daniela Forte

Holiday spending in the U.S. this year is projected to exceed $1.1 trillion, up more than 5% from 2017, according to an annual consumer survey from Deloitte, with $128 billion coming from online sales, about a 20% increase. Here are the rest of the projections for the holiday shopping season.

3 Key Online Strategies for Cyber Week II

| David Feinleib

Brands work all summer and fall to prepare for the holiday season, but their work isn’t done when Christmas is over. There is a second major wave of holiday shopping to prepare for: Cyber Week II, which starts on Christmas Day and the week after. Here are three online strategies to achieve success during Cyber Week II.

NRF Projects Holiday Sales Growth Between 4.3% and 4.8%

| Daniela Forte

The National Retail Federation is projecting holiday retail sales growth of 4.3% to 4.8% over 2017 in November and December, or $717.45 billion to $720.89 billion, up from an average jump of 3.9% over the past five years. Here is what NRF had to say about the predictions.

Holiday Shopping Expected to Begin Earlier This Year

| Daniela Forte

The holiday shopping season is fast approaching and starting earlier each year, bringing unique opportunities for brands, retailers and marketers to create special experiences through memorable campaigns. Here are some statistics and insights retailers should be aware of this holiday season.