Storch Out as Toys R Us CEO, Rubin in at Michaels

| Tim Parry

Following a slow fourth-quarter, Jerry Storch has decided to step down as CEO at Toys R Us. Meanwhile, Chris Vickers has been named president and CEO at Vermont Country Store, Victor Luis will eventually replace Lew Frankfort as Coach’s CEO, and Ulta Beauty president and CEO Chuck Rubin has been named CEO at Michaels Stores.

Busting the Top 5 Ecommerce Myths

| Nicholas Fincher

Like it or not, there is an art to successfully running an ecommerce website. Although the web is filled with survey results, whitepapers, and research on how to make your site better, there is still a lot of misleading information out there that could get you into trouble. In this article, Nicolas Fincher will help clear the air and spotlighting 5 of the most common ecommerce myths.

World-wide Peruvian Connection

| MCM staff

Rich Lloyd, president of women’s apparel cataloger Peruvian Connection, says last year’s relaunch of its U.S. Website and simultaneous introduction of sites for the U.K., Germany, and Japan was necessary to match the quality of the company’s catalog.

Firebox.com heats up stateside

| Tim Parry

When London-based gifts, games, and gadgets merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar

L.L. Bean Leaning Toward Canada

| Tim Parry

In continuing its international expansion plans, apparel, sporting gear, and home goods cataloger L.L. Bean has its sights set north of the border.