A Logistics Evolution in DTC is Part of the New Normal

| Don White

To succeed in this new world of retail disruption and ever-shifting customer demands, smart brands are moving to a direct model. The benefits of DTC can be substantial but require a dramatic retooling of operations, from customer service to returns management, direct merchandising, direct delivery and warehousing and logistics.

FedEx, Microsoft Strike Technology Partnership in Shot at Amazon

| Mike O'Brien

Now that it’s detached itself from Amazon, FedEx has entered into a multiyear agreement with Amazon’s cloud computing rival Microsoft, with the first offering using the latter’s real-time intelligence capabilities to provide FedEx shippers with greater visibility into transit time issues. Other solutions will be announced later this year.

MCM CommerceChat Podcast

Needed Now: Real-Time Data Sharing Across Ecommerce Logistics Partners

| Mike O'Brien

In this MCM CommerceChat podcast, we talk to Matthew Cowan, general partner of Next47, a Siemens-backed venture firm that has invested in startups including last mile platform Bringg and on-demand transportation mapping service provider rideOS, about the critical need for real-time data sharing across supply chain partners.

XPO Logistics Puts Spinoff of Assets on Hold Due to Market Conditions

| Mike O'Brien

Just two months after announcing it was exploring strategic alternatives, including selling off one or more of its business units but keeping its LTL services intact, the company pulled this option off the table due to the effects of the coronavirus on markets. XPO had been looking at divestiture after a two-year, $8 billion acquisition spree.

GlobalTranz Acquires Cerasis, 11th Acquisition in Three Years

| Mike O'Brien

3PL GlobalTranz Enterprises has acquired Cerasis, a provider of managed transportation and third-party multimodal logistics services, marking its 11th acquisition since January 2017. Cerasis has a managed transportation client base that uses its 3PL/4PL service offerings and technology solutions, including TMS.

Warehouse Giant Prologis to Acquire Rival Liberty for $12.68 Billion

| Mike O'Brien

Warehouse and fulfillment center giant Prologis will acquire rival Liberty Property Trust in an all-stock merger valued at $12.68 billion, the companies announced, greatly expanding Prologis’ U.S. logistics holdings as demand continues to ramp up. This is in addition to Prologis’ 2018 acquisition of DCT Industrial Trust for $8.4 billion.

Rent the Runway Back Up and Running After Logistics Snafu

| Daniela Forte

Rent the Runway is back up and running after a supply chain and inventory issue occurred the first week of October. The subscription company is once again accepting new subscribers a week ahead of the date it had originally planned. Here is a statement from Rent the Runway about how it handled everything.

Amazon, Home Depot Leasing Space in Three-Story Warehouse in Seattle

| Mike O'Brien

Amazon and Home Depot will become tenants of a new state-of-the-art, three-story warehouse and fulfillment center in Seattle from logistics giant Prologis, part of the huge push to fulfill ecommerce within a day in major urban markets, according to the Wall Street Journal. Three other such buildings are going up in New York City.

FedEx Cites Amazon Competition for the First Time in 10k

| Mike O'Brien

Despite public pronouncements from FedEx Chairman and CEO Fred Smith that he is unconcerned about Amazon as a logistics competitor, the company used that term in its recently released annual report for the first time in connection with the ecommerce giant. Further actions by Amazon will “reduce our revenue” FedEx stated.