A 5-Step Guide to Dealing with Sellers Violating Your Online Pricing Policy

| Justin Meats

Your online pricing policy protects your margins and ensures customers have a consistent experience with your brand, wherever they buy. So, when a seller violates your policy, it hurts your bottom line and can have a lasting impact on brand perception. Here’s are 5 steps you can take to address violations of your online pricing policy.

How to Beat Counterfeits and Police Your Brand

| Kathleen Egan

The risk of brand degradation is nothing new (fake Coach purse, anyone?). But brand degradation against price transparency, access to goods, manufacturing capabilities, dissolving of geographical boundaries and shipping innovations, and you’ll see the risk has increased dramatically. Here is what you should do as brand degradation gets worse.