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5 Basic SEO Principles to Increase Your Website Traffic

| Mary Whitman

Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if you’re stuck on page 6 in search results. Here are basic SEO principles that will help you increase website traffic going forward.

3 Ways to Digitally Boost Trade Promotion Campaigns

| Richy Ugwu

The world’s top brands have started investing in digital trade promotion and are eager to partner with merchants that can run hyper-personalized, data-based marketing campaigns to promote their products. Leveraging the right technology will be key in acting swiftly on this important trend.

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The Best Marketers Experiment Every Day

| Nikita Bykadarov

How do marketers stand out, when so many dollars are chasing the same consumers? There’s still too much uncertainty about what channels work for which messages. To get the most out of each channel, experiment. Constantly test different messages, landing pages and designs to learn what works to inform your tactics.

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The Secret to Targeting High-Value Consumers

| Udayan Bose

A big portion of ecommerce purchases are from high-value consumers, but they are the missing component of every successful retail marketer’s digital strategy. Even knowing this, brands are still struggling with how to reach high-value consumers. Here are some strategies to reach these consumers and drive campaign success forward. 

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Customer Journey: Meet Buyers Where They Are

| Bradley Hearn

Whether a consumer goes from product awareness to shopping cart in 10 minutes or 10 months, the psychological journey is the same. Once brands and retailers take the time to understand buying intent at each stage of the customer journey, they can structure better strategies for product and business.

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Facebook Remarketing For Beginners

| Melissa Harmon

Facebook remarketing can be effective as your audience already knows you or your brand. With this prior knowledge, you can run ads that show what they want, like the stuff left in their shopping cart. And as you’ll know later on, you can use retargeting on Facebook to recapture your audience’s attention.

ecommerce technology

How AI-Driven Merchandising Boosts Ecommerce Conversion

| Zohar Gilad

Technology offers the kind of intelligence that amplifies the creative work of human designers and merchandisers to instantly predict intent. And it’s driving higher conversion rates, greater AOV and boosting satisfaction. Here are 4 ways merchants at SMB retailers can leverage automation to modernize their merchandising strategies.

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Amazon Associates: Are The 2021 Commissions Worth It?

| Alexy Sysov

The Amazon Associates program has created passive income streams for bloggers, YouTubers, influencers and other social media marketers. But it took a big hit when Amazon changed the payout rates last year. Is it still worth it? First, you need to learn how the program works, to understand what the changing rates are all about.

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The New Ecommerce Landscape: Where You Should Invest

| Meghan Stabler

The arrival of COVID-19 in early 2020 clearly had an enormous and unexpected impact on retail sales channels but the fundamental goal for merchants remained the same: Provide a great product and exceptional customer experience. So here we are, in the new ecommerce landscape. Here’s what you need to focus on to succeed.