Google is making products people browse across its world more shoppable, including the ubiquitous browser, Google Images, YouTube and the redesigned Google Shopping platform, in an effort to better monetize online activity a la Instagram and Pinterest.
With 45% of consumers increasing their social media usage over the past six months, the channel is becoming ever more critical to business success for marketers, according to a new study. Here is how marketers can build a bridge with other departments in their companies.
H&M has discontinued its catalog after 39 years in an effort to be relevant, convenient and inspiring, the company said. Here is look at H&M’s catalog history and whether or not the catalog is still a channel of choice for retailers.
For years, marketers have debated the importance of personalized, people-based marketing as a means of communicating more effectively and efficiently with prospects and customers. Here is why consumers prefer a personalized experience.
Social media is dominant among millennials, influencer marketing is a must-have strategy and this group is heavily influenced by peers when it comes to shopping, according to a study by Pollfish. Here are more ways marketers can engage with millennials.
Putting customers at the heart of everything you do is vital to business success, requiring customer obsession driven by insights and engagement to create a virtuous cycle. In the latest MCM CommerceChat podcast, Ross Kramer, CEO of email marketing automation company Listrak, talks about customer obsession based on its research conducted with Forrester in late 2018.
Creating a unified view of the customer journey, identifying who they are and what they’re purchasing has been top of mind for fine china, dinnerware and home décor brand Lenox.
Marketers have come to rely on discounts to spur purchases on, but poor coupon management eats into margins and trains customers to wait or shop around. Here is how retailers can start focusing on their discounts and put together a plan to track and test incentives and redemptions.
Having a catalog that displays all the products that your business offers, is a great marketing effort to increase sales. In fact, catalogs have the ability to bring in customers who are completely unaware of your brand. Apart from being cost-efficient marketing tools, product catalogs are also a great way of building brand awareness and expanding the customer base for your business. Here is how to use the catalog as a marketing tool for your retail business.
Instagram is a perfect place for brands—both emerging and established—to deepen relationships with existing customers, reach new audiences, and fuel top of funnel growth. Used holistically, Instagram is an incredibly powerful piece of a brand’s marketing mix, delivering positive returns at each part of the customer journey.