Prime Day 2021 is in the books with a record $11 billion in sales, according to Adobe’s Digital Economy Index, up 6.1% from $10.4 billion in 2020, when the event was held in October, but was not a winner for retailers not named Amazon, based on data from SalesForce. Wall Street wasn’t impressed with flat growth over the 2020 event.
As of July 1, the EU is updating how retailers calculate Value-Added Tax (VAT) when selling goods into member countries. This extends a 2015 change to include low-cost ecommerce goods under 22 Euros. Peter Boerhof of Vertex helps us better understand the implications for sellers in our latest MCM CommerceChat podcast.
Perch, part of a growing wave one of Amazon brand rollups in the hottest space in retail, just raised $775 million, bringing its war chest to over $900 million as it looks to add to a portfolio of 70 brands acquired in just 18 months and considers product launches. The company opened its own FC and is eyeing Asia and South America.
There’s a behind-the-scenes battle going on between Amazon and Shopify that has big implications for merchants. Amazon now owns a technology that could help it compete directly. Here’s why the rivalry matters to online merchants, and how understanding it can help you select the right ecommerce channels for your goals.
Based in Brooklyn, NY, ecommerce crafts marketplace Uncommon Goods has been tested automated SMS campaigns, including for retargeting. Brian Hashemi, head of marketing and analytics for Uncommon Goods, talks about how the company is testing and learning with its SMS/email mix and working to increase personalization.
As a bored, locked-down country lurched from trend to trend, retailers scrambled to cover demand. It’s no surprise ecommerce marketplaces thrived, connecting customers with 3P sellers to outperform even the strong growth of ecommerce as a whole. Their diversity gives them resilience during periods of complex change.
With Amazon announcing that CEO Jeff Bezos is stepping down in Q3 from day-to-day management of the company he founded in 1994, what will change? Will the well-oiled flywheel continue to spin? We address all this and more in the latest MCM CommerceChat podcast with our guest, James Thomson of Buy Box Experts.
More than two-thirds of Amazon shoppers are Prime members, the highest figure recorded by Consumer Intelligence Research Partners (CIRP) since the company started tracking it in 2012, adding there are now 142 million Prime members in the U.S. as the pandemic floods its ranks.
Amazon has had a problem with “brushing” on its 3P marketplace, where unscrupulous sellers boost star rankings by loading up listings with irrelevant, bogus reviews. What is Amazon doing to counteract this practice? How widespread of a problem? Chris McCabe, a former investigation specialist at Amazon, helps us understand.
Driven by a pandemic-fueled lack of travel and more disposable income, the China luxury goods market grew 48% in 2020, doubling the country’s overall share, according to Bain & Company. The upward trend is expected to give China a leading share of 45% of the global luxury market by 2025, outpacing Europe and North America.