Omnichannel and mobile marketing is a phrase ecommerce brands have been hearing quite a bit lately. Both mobile and omnichannel go hand in hand, as mobile influences today’s shoppers with the omnichannel journey. Here is why marketers need to move from simply operating multiple channels to have a truly holistic strategy this year.
Cyber Weekend 2016 is just three weeks away. No doubt you’re fine-tuning your game-plan to attract holiday season shoppers, and there may certainly be a few new wrinkles to think about in the days to come. Based on a few surveys commissioned by ecommerce vendors, here’s a look at how consumers are saying they will shop during the 2016 holiday shopping season. Think of these results as you finalize your game-plans.