Are List Exchanges Making a Return?
As co-ops and conventional list rentals figure out how to co-exist in a changing market, some think that list exchanges are poised to make a comeback.
Metrics
Mining for Deeper Opportunities with Online Data
Website data can be an early indicator that specific offline marketing efforts that mention a URL are either succeeding or askew.
From trend watching to new thinking
It’s safe to says that changes in the economy, technology, business demands and customer needs during the past two years have created a new world for
Segment your e-mail house file…or else
Though many marketers still balk at segmenting their e-mail house files, the marketplace is moving in a direction that is increasingly making segmentation
Trigger Happy: Using Triggered E-mail to Drive Engagement Marketing
Engagement is a hot term in e-mail-marketing circles right now. Why? Because, according to a slew of experts, marketers who want to continue to get their
10 Steps to Acquiring More E-mail Subscribers
E-mail marketers can’t rent or buy a list to supplement acquisition activities. What can you do? Here are 10 steps you can take toward improving e-mail subscriber acquisition.
Co-op Databases:The co-op conundrum
Why do catalog list owners especially those in need of the revenue generated by rentals of their lists put barriers in front of mailers who want to use
Building a file from retail names
Imagine a customer walking into your store to buy a gift for a friend. You invest time serving the customer, build a one-to-one relationship, and make
Weak Outlook for Apparel Names
The Mixed-Gender Apparel Category Lost About 200,000 Names in the second quarter of 2009, according to New York-based list brokerage services firm ParadsyzMatera.
Basic b-to-b segmentation
Every direct marketer’s career begins with a lesson in the power of recency, frequency and monetary. We are told these simple tools will help you select