Just do it

| Ken Magill

By now the evidence is overwhelming that behaviorally triggered marketing e-mails work like gangbusters that is, when they’re implemented. Trouble is,

Bookish Buyers Back Off

| Tim Parry

The books, music and video market totaled 3.5 million active names in the first quarter of 2009, according to list brokerage services firm ParadyszMatera.

Don’t overwhelm with e-mail

| Francey Smith

When not Shopping at a Store, I regularly shop by catalog and almost never purchase online. Once e-mail took off, every catalog mailer asked me for my

Letters/Opinion

| MCM staff

WHERE ARE THE DATABASE ANALYSTS? Direct marketing executive recruitment firm Crandall Associates has a problem: There’s a shortage of talent in the area

Food Catalog Buyers Level Off

| Tim Parry

The Food Catalog Market Totals 8.7 Million Active Names, according to New York-based list brokerage services firm ParadyszMatera. That amount is down

Data cards come to life with video

| Tim Parry

It’s lights, camera, action for data cards, now that direct marketing tool provider NextMark is giving its list firm clients the option to add video to