How to Check an Invoice

| MCM staff

There are several things on each invoice that you should always check to be sure that there are not any errors that could end up costing your company additional expense.

Epsilon Acquires DoubleClick’s E-Mail Division

| Tim Parry

Epsilon, a business unit of Alliance Data Systems Corp., reached an agreement on Feb. 14 to acquire DoubleClick’s Email Solutions operating unit for approximately $90 million. The transaction is expected to close before the end of the first quarter 2006.

How Many Times Should You Mail to Your Housefile?

| Stephen R. Lett

A consumer catalog company typically mails to its housefile 11 times a year, while a business-to-business cataloger mails on average 15 times to its customers. Does that sound like awful lot of mailings to you? If so, your business might be able to benefit from an increase in the number of drops to your housefile.

Responsys Acquires INBOX Marketing

| Tim Parry

Email and lifecycle marketing solution provider Responsys announced Feb. 3 that it acquired INBOX Marketing, a San Francisco-based agency that specializes in the strategic optimization of email marketing platforms.

FreshAddress Adds Opt-In E-mail Appending

| Tim Parry

FreshAddress has introduced a service, Opt-In E-mail Appending, that it says offers clients guaranteed deliverable e-mail addresses matched to customer databases on an opt-in basis. The service allows end users to send potential subscribers e-mails that …

How to Tell If a List Is Exhausted

| Bill Singleton

Welcome to the new monthly column from Bill Singleton, president of Algonquin, IL-based consultancy Singleton Marketing. You find what appears to be the perfect list to help you reach a target group. You mail a test quantity and get great results. In …

Erwin: ClarityBlue Deal Will Advance Experian’s Offerings

| Tim Parry

The acquisition of marketing database solutions provider ClarityBlue by information solutions company Experian will allow it to obtain consumer information in more high-tech fashions and to get databases up and running in less time, says Rick Erwin, Experian