The acquisition of marketing database solutions provider ClarityBlue by information solutions company Experian will allow it to obtain consumer information in more high-tech fashions and to get databases up and running in less time, says Rick Erwin, Experian
One of the simplest and most powerful metrics is customer recency. You may have a lot of data at your fingertips, but a good start is to really understand the insights available by delving into how recency changes over time.
The Hispanic population in the United States will grow to more than 103 million by the year 2050. During the same time period the Caucasian American population will decrease by 19%. That
ResponderInfo.com has been developed to help direct marketers receive behavioral information of its target audience’s online habits. Read on to find out the benefits of the Web-based program.
Key metrics such as attrition and acquisition rates are great performance indicators. Unfortunately, they do not identify specific customers and their value to your business. Find out what it takes to bring your missing customers back from the dead.
Not all CSRs are angels, as marketing consultant Bill Singleton found out throughout his career. Find out what he says multichannel merchants should do with their databases to ensure angered CSRs aren’t slipping unsavory words into your lists to get avenge unhappy customer experiences.
Consumers state they are willing to share only a small portion of the personal information that retailers need to develop traditional loyalty programs, according to a report released by the National Retail Federation last week. But at least one loyalty marketing guru thinks the results can be thrown out the window.
Proper integration of pertinent marketing data for effective and efficient direct marketing campaigns is essential, not only to the success of each campaign but also to the ongoing viability of your company
Long before he became president of Algonquin, IL-based consultancy Singleton Marketing, Bill Singleton worked as a part-time express courier while in school. Often he would deliver to one company a dozen overnight letters from one sender.
Now that the holiday season is over, it